Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

The Realtime Report

APRIL 11, 2019

Or does relying on authentic and organic engagement have the most impact? The answer likely is a combination of the two – A blend of organic and paid social media allows your company to experience the benefits of each without breaking the bank or relying solely on organic growth. Social Media Supports Your Online Reputation.

Small Business 133

Small Business Organization Social Media Authentication 133

Waxing UnLyrical

OCTOBER 31, 2016

If you want to be authentic, you have to think about the person you’re talking to, otherwise you’re talking to an empty room. And, you have to be your most authentic self in-person and online. What is one Social PR campaign you’re in love with? Everything that Dove does with their Real Women campaign.

Authentication 100

Authentication Delicious Campaign Course 100

Ignite Social Media

JULY 19, 2019

The Outer Banks. Next up is our client Visit the Outer Banks of North Carolina (OBX). BD also partners with global travel brands to develop content and campaigns to promote specific destinations. Get our guide to this maddeningly seductive region at the link in bio! View this post on Instagram Mornings spent at Mt. Fuji ??? (??:

Travel 94

Travel UGC Brands Tourism 94

Ignite Social Media

AUGUST 27, 2019

75% of users say that user-generated content makes messaging more authentic. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. Why UGC Works. UGC in Action. This insight lead us to a UGC-heavy content strategy.

UGC 98

UGC Brands Authentication Banking 98

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

Case Study 100

Case Study Banking Campaign Reputation 100

Pixlee

APRIL 3, 2020

But doing that tactfully and authentically is often easier said than done. Sennheiser originally built a page to showcase their employees and customers using their products to celebrate their 75th anniversary but adapted the campaign specifically to stay connected during this time of crisis. Sennheiser . Teddy The Dog .

Tourism 62

Tourism Brands Apparel Banking 62

agora pulse

SEPTEMBER 21, 2019

” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. Consumers are craving authenticity and many influencer strategies need some refining.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. Consumers are craving authenticity and many influencer strategies need some refining.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Social Media Strategies Summit

FEBRUARY 13, 2020

Like Hubspot, they provide a large bank of educational content on their website that aims to help entrepreneurs get started with e-commerce and digital marketing. Shutterstock capitalized on this trending topic with their social media campaign, Fyrestock. Source: Shopify Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Pam Moore

MAY 7, 2023

The platform ensures brand owners are working with authentic micro-influencers who can produce results with their work. Get sales, brand awareness, and user-generated content without breaking the bank. With predefined campaign costs ranging from $25 to $150, this service enables brand owners to work with influencers on a paid basis.

Small Business 78

Small Business Review Influencer Collaboration 78

Hootsuite

NOVEMBER 2, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is sponcon? Get the free template now!

Brands 96

Brands Collaboration HootSuite Influencer 96

Pixlee

OCTOBER 4, 2021

This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Tentsile uses affiliate marketing with its micro-influencers, giving these users a unique discount code to track campaign success and ROI. Limiting Your Influencer Campaign to Social Media.

Influencer 52

Influencer UGC Marketing Authentication 52

Convince & Convert

NOVEMBER 16, 2023

Keynote speakers like Elizabeth Banks, Ann Handley, and Andrew Davies echoed this sentiment, emphasizing the irreplaceable human element. Even in an AI-driven world, these sessions underscored the need for authenticity and uniqueness. Lee Oden’s session on search intent was a testament to its significance.

Content 78

Content Marketing B2B SEO 78

Likeable

JULY 1, 2020

Meena Harris is a lawyer, activist, and the founder of the Phenomenal Woman Action Campaign , a female-powered organization that brings awareness to intersectional social causes. She also released a children’s book this year, titled Kamala and Maya’s Big Idea , hoping to provide more representation for young children of color.

Industry 134

Industry Marketing Insurance Yahoo 134

Likeable

JANUARY 15, 2019

It’s an exciting time to be working in the financial services industry, says Melissa Musgrove , Vice President, Head of Social Media at Regions Bank: “The companies that we think of as financial services, the big banks, the big financial services institutions, they aren’t our only competitors anymore.

Data 61

Data Brands Social Media Banking 61

Oktopost

MAY 16, 2022

Bringing Authenticity Back to Social Media. We use social for human connection, and making it sound more human and authentic is the key to creating posts others want to engage with. The biggest part of finding success with employee advocacy is remaining authentic above all things.

B2B 91

B2B Engineering Social Media Privacy 91

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets. But the metaverse isn’t a utopia.

Brands 117

Brands Avatar How To Privacy 117

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. What is one Social PR campaign you’re in love with? Curiosity pushed me into doing some of my own digging and research, and I can’t tell you how much I love the campaign.

Module 100

Module Consultant Course Campaign 100

agora pulse

DECEMBER 17, 2019

Marketers are now using TikTok to amplify Instagram campaigns and vice versa. Get Authentic. Phony social media adverts and insincere video messaging leaves most Internet users cold and searching for authenticity. Additionally, 63% of customers choose authentic brands over those that aren’t as transparent. TikTok Example.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. Context Matters. The Bottom Line.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

MAY 19, 2021

By tracking their popular branded hashtags alongside phrases like “want” or “need,” their social team is able to relay customer feedback that informs content, campaign and production strategies. The beauty of these insights is that their applications extend well beyond social, informing email strategy, paid ad campaigns and more.

Engagement 136

Engagement Brands Review Influencer 136

Ignite Social Media

MAY 26, 2023

Artificial Intelligence is becoming more and more integrated into our normal daily lives, from banking to self-driving cars. Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. With that, here's a few effective ways to get your prompt-writing game to top-notch.

Content 78

Content How To Social Media Management Social Media 78

Sprout Social

MAY 24, 2022

Is it being told what a great mortgage rate your bank offers? With more platforms than ever, you need to consider your authentic, consistent approach. The insights you gain from social messaging data can inform other marketing tactics, future campaigns and your product roadmap. You have to put yourself in your audience’s shoes.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Pixlee

MAY 11, 2021

When there is a lot of UGC on your site, it improves the site’s trust and authenticity, serves as social proof , and may also increase engagement through people’s comments on other people’s reviews or your blog posts. Reviews provide important, authentic feedback that fosters customer loyalty and shopper trust. Prove your credibility.

UGC 52

UGC Content Metrics Apparel 52

Pixlee

JUNE 21, 2021

I worked with a few different clients like Bank of America, Dunkin’ Donuts, and Great Wolf Lodge and it was really fun to be on the account management side and just get to know clients. So I kind of got more hands-on experience with Bank of America and Big Brother, Big Sister, and really cool companies like that.

Class 95

Class Authentication Newsletter Communities 95

Hootsuite

OCTOBER 19, 2022

Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” Here’s how to create a targeted TikTok advertising campaign. Whether you’re making ads or regular videos for the feed, be sure your content looks and feels like authentic user-generated content on the app. And there’s a reason for that.

HootSuite 92

HootSuite Trends Feed Feedly 92

Buffer Social

NOVEMBER 1, 2023

But now, I didn’t have that huge bank of content to lean on. How will you be authentically you online?   “On social media, an announcement can be a nice inflection point for your personal branding campaign,” Adrienne suggests. My output had dramatically decreased, and my audience was shrinking.

Brands 76

Brands How To Instagram Consultant 76

Pixlee

OCTOBER 18, 2016

It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. Investing in these campaigns pays off – and it goes beyond way Instagram influencer marketing to other platforms and a wide variety of topics.

Influencer 42

Influencer Brands Nielsen ROI 42

Sprout Social

APRIL 15, 2024

Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. In 2023, business owners were hit by the second-biggest bank failure in U.S. history when Silicon Valley Bank (SVB) collapsed, seemingly overnight. The turnaround worked.

Press Release 94

Press Release Banking Reputation Marketing 94

Diva Marketing Blog

MARCH 17, 2010

About The Financial Brand: The Financial Brand is a niched B2B online publication about banking and brand/marketing. His search terms including: bank, credit unions, marketing, advertising, new logo, branding, promotion. Who wants to read about a TV campaign or billboard promotion if they can’t see what it looks like?

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Pixlee

DECEMBER 31, 2018

Bank & Men’s Wearhouse, keep American Men looking sharp for work every day. With this kind of retail presence in the ever-evolving cosmetics market, Benefit constantly innovates and adapts to the latest styles via aggressive social media campaigns. Tailored Brands. Tailored Brands’ holdings, including Jos.

Brands 40

Brands Retail Apparel Fashion 40

Pixlee

APRIL 6, 2017

They want to look as though they’ve reached the top, even if their bank account reflects otherwise. The more your channels work together and the more your content engagingly informs than sells, the more successful your campaigns will be. Larger campaigns should appeal to your customer’s emotions as well. to fuel your targeting.

Marketing 40

Marketing Diagrams Apparel Airlines 40

ProBlogger

FEBRUARY 17, 2014

Human : The more authentic, genuine and informative the writing the more valuable it will be even if the topics include technologies and things which are rapidly evolving. Speaking of the SEO of Tomorrow, make your marketing writing stand the test of time by being the most important things a) relevant and b) authentic.

Marketing 49

Marketing Authentication SEO Patterns 49

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Well, authenticity is a key factor. How should it look?

Social Media 118

Social Media Marketing B2B Banking 118

Later

MAY 27, 2020

We believe when women are present in marketing campaigns, corporate boardrooms, creative shoots, and everywhere in between, the end results are always better. ? ? Once you’ve built out a solid bank of images and designed assets, everything else starts to fall into place. We need women's voices. ? ?

Instagram 84

Instagram How To Feed Feedly 84