Webbiquity SMM

JULY 2, 2019

B2B marketing can be tough, especially when so many campaigns look the same. As a marketing professional, you know how important it is to infuse your content with emotion. Even in B2B, buyers are actual humans with feelings. Using Cats Gives Your B2B Marketing More Authenticity. Cats Grab Our Attention.

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Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.

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Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Can we authentically connect it back to our brand mission and values?

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Trends Social Media Brands Meme 167

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Oktopost

MAY 4, 2020

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? Messaging must be relevant, authentic and empathetic on top of informative and helpful.

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Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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B2B Communities Apple Hosting 116

Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Sarah shares her journey to becoming CEO and why most small B2B marketers are falling short due to shiny object syndrome – and how you can see results if you’re missing the mark! Meet Sarah.

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System B2B How To Apple 131

Oktopost

OCTOBER 24, 2022

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. Tune in to learn why it’s more authentic than paid social and how one of our customers decreased their cost per click from $5 to $1 within the first 45 days of their program! Episode Summary.

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B2B Content Apple Film 96

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

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Data B2B How To Metrics 124

Sprout Social

FEBRUARY 14, 2023

ZoomInfo’s employee advocacy program boasts around 1,000 members who lean on each other for tips and inspiration on how to best position themselves and the ZoomInfo brand online. The support and excitement you get from your teammates is natural and authentic. “Praise is our best incentive,” says Salis.

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Authentication Examples Class Team 92

Oktopost

APRIL 8, 2020

Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Ask them what they want to hear from your brand and if your current B2B messaging is on point. Show the community the brand cares and be authentic.

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Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Leveraging employee advocacy to increase your engagement and humanize B2B brands. Episode Summary.

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B2B Social Media Management Apple Authentication 62

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Use Two-Factor Authentication. Quick Links: 6 Common Social Media Security Risks. Human/Employee Error. Phishing Attacks.

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Social Media How To Policies Authentication 125

Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Talking through some of a CMO’s greatest dilemmas, such as how everyone wants the title, but nobody wants the job, the non-existent playbook, and how to spot good marketing versus BS. Catch all episodes here.

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B2B Apple Marketing Authentication 75

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? How do you shift the preconception that all social media is good for is brand recognition? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. People want to talk to people.

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Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. The common obstacles for global workers prior to Covid-19 can teach us a lot about how to operate in today’s environment. B2B companies have been struggling with it well before Covid-19. In the B2B space, internal or customer facing relationships matter. Over Communicate.

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B2B Authentication Issues Team 77

Oktopost

JANUARY 20, 2022

In this episode, we’re getting radically transparent about one of the toughest challenges as a marketing leader and how to find that passionate balance. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Meet Richard Leyland. Stay in the Loop.

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Team B2B Apple Marketing 125

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary.

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Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Guest post by Chris Tweten. Image credit: Karsten Winegeart on Unsplash.

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comScore Marketing Case Study Review 299

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

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Influencer B2B Marketing Apple 174

Oktopost

DECEMBER 8, 2021

The conversation centers around organic social media reach and how to consistently grow community across the social media channels brands care about and the challenges of driving growth without driving down engagement. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

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Engagement B2B Apple How To 109

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Want to Catch Another Episode?

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Video Social Media Engagement B2B 104

Oktopost

SEPTEMBER 28, 2020

One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

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LinkedIn B2B How To Metrics 107

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

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Data B2B How To Metrics 62

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Unleash Your Inner Artist. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

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Social Media B2B Social Media Management Hosting 158

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. Never Forget Authenticity . Look for influencers who would interest your ideal customer.

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Influencer Marketing B2B Authentication 163

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Catch all episodes here. Episode Summary. Stay in the Loop.

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Team B2B Apple Marketing 144

Oktopost

FEBRUARY 16, 2022

In this episode, you’ll be at the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Her best tip? Meet Amisha Gandhi. Amisha is a groundbreaking innovator with deep marketing and communications expertise.

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B2B Apple Hosting Meeting 125

Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary.

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Oktopost

NOVEMBER 21, 2022

Together they explain why keeping it real and authentic is critical to developing a consistent personal brand. How and why you should add developing your personal brand to your to-do list. Day joined the organization early 2020 after becoming a champion for Oktopost’s B2B social engagement suite.

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Brands Apple How To Hosting 62

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Would you like to establish authentic relationships more easily built on trust and authority? How to make sure you are not seen as self serving and bragging about yourself 24/7.

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Social Media How To B2B Authentication 167

Oktopost

MAY 22, 2023

Today more than ever, audiences demand authenticity from brands on social media. Currently leading the social media strategy at UpSlide , a B2B SaaS scale-up, she loves the challenge of presenting software in a fun and exciting way on social.

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Strategy Tips Apple Social Media Management 118

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”).

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Authentication eBook Brands B2B 78

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Conversation Brands Authentication Trends 130

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”).

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Authentication eBook Brands B2B 78