How to Build an Influential Brand Through Authentic Advocacy (including Social PR)
Waxing UnLyrical
JUNE 21, 2018
The combination of these two developments has resulted in what is know as “authentic advocacy.” ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Tip #1: Seek Out Employee Evangelists.
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