Authentication Related Topics 
Social Media Strategery
AUGUST 31, 2019
We underestimate the power of authenticity, flaws and all. Psychologically speaking, it’s our own insecurities that prevent us from using some of our greatest assets in building and maintaining relationships. That’s why flaws were the basis for PRSA Pittsburgh’s annual PR Summit – “Failing Forward.”
Social Media Strategery
MARCH 1, 2018
For a PR guy like myself, this trend is disheartening for a number of reasons, not the least of which is it minimizes the work I do earning an authentic interest in my clients’ stories. There used to be a very clear separation of church and state, and now this line isn’t just blurred, it’s become almost non-existent.
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Social Media Strategery
NOVEMBER 24, 2014
In a world where transparency and authenticity have become marketing hallmarks, PR has to think of itself less as a workstream and more as a mindset that’s integrated across everything a brand does. Someone needs to understand how all of these different parts work together.
Social Media Strategery
JANUARY 20, 2014
Simply creating valuable content and then authentically engaging with your audiences often is no longer enough, especially when you have to spend more to reach those audiences. To keep up with social networks’ efforts to monetize their massive online audiences, companies are allocating more resources to keep up.
Social Media Strategery
APRIL 23, 2012
A corporate voice that sounds authentically human instead of stiff, hollow, and fake. Organizations who voluntarily cross-promote your products/services because they trust and respect you. People who will leap to your defense in the face of attacks and criticism.
Social Media Strategery
JUNE 22, 2011
At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. Sure, I enjoy talking with my counterparts in other organizations about their successes, but I almost enjoy hearing about the failures more. Conference here in Boston.
Social Media Strategery
APRIL 30, 2011
Take this example: We are designing a web portal that through a user authentication process will enable simultaneous global interactions in a safe, behind-the-firewall employee collaboration platform. We’re creating a secure website where our employees can collaborate, share ideas, and inspire one another.
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