Your Brand Screwed-Up On Social Media, Now What?
Almost Savvy
OCTOBER 4, 2012
KitchenAid’s authentic response within minutes of the original tweet seems to have changed the story significantly. This stain on their reputation won’t disappear right away, but had the response not been as quick or as authentic, KItchenAid would have been dealing with a public relations problem of a much larger magnitude. .
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