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Janet Fouts

Attensity

Social Media

#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

FEBRUARY 4, 2012

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While up to now it was largely neutral according to this post on the Attensity blog, things have changed dramatically. Read the post there for Attensity’s take on the matter. click to enlarge.

Attensity

Attensity Social Media Policies Sentiment

The Trouble With Social Media Listening

Janet Fouts

APRIL 18, 2011

Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6.

Social Media

Social Media Attensity SM2 Radian6

Janet Fouts

#TakeBackthePink – @Komenforthecure’s social media nightmare

The Trouble With Social Media Listening

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