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The Trouble With Social Media Listening

Janet Fouts

Lots of people sign up for one of the amazing social media listening platforms like Radian6. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy. Great. Start with that.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Suresh Vittal's January 2009 report, Forrester Wave: Listening Platforms also covered seven companies, two of which two were not in the 2006 report: Radian6 Acquired by Salesforce.com this week, but you knew that. Back-channel emails are a wonderful thing. couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Companies

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players:  Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Key players:   Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. Hard to figure out who does what, right? The 5 Categories of Social Media Software. ” .

Sysomos Acquired By Marketwire

Dave Fleet

Attensity. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian ,  BuzzGain ,  Cymfony ,  Radian6 ,  Viralheat and  Visible Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. April 2010. DNA13. CNW Group. April 2010. Scout Labs. Lithium Technologies. May 2010. Note: CNW Group is a 76design client. Thanks