| |  Attensity + Influence + Radian6 | 11 articles |
| Page 1 of 1 | Previous | Next | FRESHNETWORKS DECEMBER 3, 2010  Social media influencers 2010 – download the final report Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers. We felt it would be interesting to see how well each of the tools could help identify influencers for this much-discussed topic. | FRESHNETWORKS NOVEMBER 10, 2010  Influencers report 2010: How to find online influencers As a follow on to the success of our social media monitoring tools review earlier this year, we’ve been carrying out detailed tests on nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers. Over the next few weeks we’ll be blogging about some of the key insights from the report including: What is an influencer? | | | | | |
| FRESHNETWORKS NOVEMBER 23, 2010  How do social media monitoring tools find influencers? Social media monitoring tools identify influencers through a series of algorithms. Each tool uses different parameters and metrics to help identify influencers online. The different tools look at influencer in different ways. Some can help you find an influential person or influential people; some help you find a site of influence. Share this on Facebook. | FRESHNETWORKS NOVEMBER 25, 2010  Which tool is best at finding social media influencers? While Social media monitoring tools are invaluable for helping with buzz tracking and for finding influencers, it’s important to take into account the importance of human analysis.The results are not just about the quantitative metrics; it’s more nuanced than that and you need someone who can understand and interpret the data according to the needs of your business. Radian6. | FRESHNETWORKS NOVEMBER 29, 2010  5 things to consider when engaging social media influencers online With the launch of our social media influencers report this Friday 3rd December, we thought it would be useful to think more about how to engage with influencers online. But once you have identified your influencers, how do you go about engaging them online? Here a few things we feel that all brands and businesses should consider before engaging with their influencers: 1. | BRASS TACK THINKING JULY 6, 2010  How Fast Company Confused Ego with Influence Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Fast Company Confused Ego with Influence July 6, 2010 | by Amber Naslund View Comments I’m a Fast Company fan. To me, influence isn’t about popularity. The goal is to influence clicks to my stupid profile? | | | | | | | |
| -
WEB METRICS GURU | SATURDAY, APRIL 23, 2011  Influence Mapping – comparing TRAACKR to mPACT
Influence is a tricky thing and no two platforms provide the same exact readout; as a result, I devoted an entire chapter in my upcoming book comparing the differences in accuracy and results between influence platforms commonly available. On the other hand, thanks to a public Traackr list on Social Media Monitoring I was able to compare two of my favorite Influence platforms on the same keywords related to Social Media Monitoring to see what the results would be. I’ll leave a comparison of the new features mPACT has provided for a later post. TRAACKR Results. MORE >> -
FRESHNETWORKS | WEDNESDAY, NOVEMBER 10, 2010  Influencers report 2010: How to find online influencers
As a follow on to the success of our social media monitoring tools review earlier this year, we’ve been carrying out detailed tests on nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers. We’ve tested Attensity 360 , Brandwatch , Radian6 , Alterian , Scoutlabs , Sysomos , Synthesio , PeerIndex and Social Radar in detail, as well as looking at Visible Technologies ‘ tools. How to identify influencers. Influencer scores. Targeting influencers online. MORE >> -
JANET FOUTS | MONDAY, APRIL 18, 2011  The Trouble With Social Media Listening
Lots of people sign up for one of the amazing social media listening platforms like Radian6. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. These people may be “ influencers&# or they may just be opinionated. I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy. For those that do see the value there’s still a problem, and that’s HOW to listen. Great. Try to put yourself in their shoes. MORE >> -
CONVINCE & CONVERT | SUNDAY, MAY 20, 2012  Clearing Clouds of Confusion – the 5 Categories of Social Media Software
Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. need to understand their passions and spheres of influence. You need Social Influencer Software. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Hard to figure out who does what, right? MORE >> -
WEB METRICS GURU | WEDNESDAY, APRIL 13, 2011 Monitoring vs. Measurement – MyCustomer.com Article and a New Taxonomy need to choose platforms and tools
Murray Newlands is an international social media marketing expert and co-founder of Influence People Ltd the Social Media Monitoring events company. Influence. Here are key areas of traditional enterprise research to monitor and measure: PR effectiveness : Influencers activity and coverage of you and your topics. Listening/monitoring tools: Radian6 Enterprise Level. Attensity. Attensity 360. These tools can be broken down into the following categories: Influence – Klout , PeerIndex , TwinFluence , Twitority , Zuberance. Marketing campaigns. MORE >> -
| |
