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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While up to now it was largely neutral according to this post on the Attensity blog, things have changed dramatically. Read the post there for Attensity’s take on the matter. click to enlarge. takebackthepink.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). You could be running an event and you want to track real-time mentions so you can respond to and track them. An example of what Attensity Provides. Keyword/Topic Monitoring.