Remove influence
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. The sleeping influencer – There may be influencers who are not involved in the conversation but you want them to be!

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

What words are used in association with our brand? Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. I need to understand their passions and spheres of influence. investor), Vocus.

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The Trouble With Social Media Listening

Janet Fouts

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. For starters build a list of all of the keywords you think people may be using when looking for your brand. These people may be “influencers&# or they may just be opinionated. Creating conversation.