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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

Atlassian 101
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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Want to hear more from renowned B2B marketing leaders? Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes.

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Post Performance Report: Brands transforming social customer care

Sprout Social

It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. As Rebecca Taylor, Social Media Marketing Manager at UserTesting put it, “I’ve never been let down by Chewy’s team. In the last fiscal year, revenue at Atlassian grew 26% , and 50% in the enterprise segment.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

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How To Lead A Successful Marketing Team

Rebekah Radice

Leading a high-performance marketing team is harder than ever. But there’s also never been a more dynamic and exciting time to lead a marketing team. How To Lead A Successful Marketing Team. A couple of years ago, I had the chance to meet fellow speaker, Kim Scott at Hubspot’s massive Inbound Marketing event.

Team 99
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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea.

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea.