How Atlassian uses Sprout to enhance Social Media ROI
Sprout Social
JUNE 13, 2023
There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. Atlassian started using Sprout Listening in 2019. We have a host of marketing managers for each [Atlassian] product and they each have their own group within Sprout.
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