How Atlassian uses Sprout to enhance Social Media ROI
Sprout Social
JUNE 13, 2023
There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. Atlassian started using Sprout Listening in 2019. In 2021, the company incorporated the Smart Inbox and Publishing add-ons. Brand Love is also the social team’s primary OKR.
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