How Atlassian uses Sprout to enhance Social Media ROI
Sprout Social
JUNE 13, 2023
There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. Atlassian started using Sprout Listening in 2019. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.
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