Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing. Knowing that people are searching for their tribes will help you in your understanding of market segments. They will blur the lines so much-you won’t know where the value lies.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Almost Savvy

SEPTEMBER 17, 2009

ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. I think in the years to come we are going to witness many more amusing interactions of the kind depicted here. Oscar Del Santo´s last blog.

Social Networking 191

Social Networking Astroturfing Lijit LinkedIn 191

Bare Feet Studios

JULY 8, 2009

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Word of Mouth Marketing Association (WOMMA) has an extensive code of ethics here. See “Astroturfing&# above for more.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80