Experiment: Do Photos With People Perform Better on Instagram?
Hootsuite
APRIL 20, 2021
The publishing industry already knows that we’re obsessed with faces. Of course, testing this on my own personal account alone, where my face is obviously beloved by a biased group of followers (e.g. Astroturf.). Anecdotally, those nine pics are almost always face-focused… whether you’re my improv coach or Taylor Swift.
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