Direct Marketing Observations

OCTOBER 15, 2010

1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Buffer Social

JULY 26, 2023

We tried to broadly categorize all the projects we worked on into three buckets New Buffer features Community improvements Culture projects New Buffer features Schedule Facebook Reels With 36 percent of the global population using Facebook each month, it’s still far and away the biggest social network out there. Coming soon.

Project 74

Project Astroturfing Team Communities 74

Socialized

NOVEMBER 26, 2009

Location-Based Applications Will Dissolve Into General Social Networks. Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bare Feet Studios

JULY 8, 2009

When you are conversing on social networks, how, what, and when do you disclose your business relationship? This can apply to Twitter and accounts on other social networks as well as on blogs.) See “Astroturfing&# above for more. How far will you go and what damage does your brand risk? Bad news all around.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80