Direct Marketing Observations

OCTOBER 15, 2010

With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing. Get serious about mobile.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Convince & Convert

DECEMBER 16, 2010

That’s far too much responsibility to place on the shoulders of one strata of an organization. To move as fast as you’ll need to, you must develop a healthy, real-time culture that pervades all corners of your organization. As scale increases culture becomes harder to disseminate throughout an organization. Demonstrated Trust.

Astroturfing 128

Astroturfing System Organization Team 128

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. These companies could end up being acquired. Certainly all of these companies are active in the Web 2.0 company — or Web 1.5 Even Google, a Web 1.0

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bare Feet Studios

JULY 8, 2009

See “Astroturfing&# above for more. Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. By examining data including IP addresses, you can see if companies are the primary (self-interested?) Hat tip to Dave in the comments for this one.)

Social Media 80

Social Media Wikipedia Astroturfing Upcoming 80