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| | THE RELATIONSHIP ECONOMY
MAY 17, 2011 Facebook vs Google – Who Is Calling The Kettle Black?
This came to light with the disclosure that Facebook hired a PR firm to plant astroturf on Google’s privacy record. Each sells the information to advertisers who then put speed bumps into the game trying to alter the gaze of the viewer’s eyeballs as a proxy for some future influence or action. Google and Facebook are squaring off around the privacy issue. Try: Game Over.
| | VERY OFFICIAL BLOG
NOVEMBER 22, 2010 Social Media Ethics: Competitor Relationships Should also be Disclosed
The Social Media Group published an overview for companies on compliance with the FTC guidelines : Disclose whenever you have a relationship with an advertiser, brand or company. There’s nothing wrong with sharing positive information about your company. If I work for the company that may change how you feel about the information I share and that is your right as a consumer.
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| | SOCIALIZED
NOVEMBER 26, 2009 Five Social Media Predictions for 2010
Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Additionally, other than location information, specialized location-based services have little to differentiate themselves from mainstream social networks. What needs to happen in the enterprise space is for one or two brands to be so well understood, so feature rich, and so commonplace, as to achieve generic status. Here are my five social media predictions for 2010. space. PowerPoint is ubiquitous.
| | THE RELATIONSHIP ECONOMY
FEBRUARY 22, 2011 The Value Game Cracks the Monetization Paradox
Some have old lawsuits, unpopular business associates, or just too much personal information that presents a skewed picture of how they actually feel toward their community. Many Social Media Gurus have achieved a strong Social Media Presence, which supports book tours, lecture series, personal brand image, or corporate clients and sponsorships. Here’s how it goes.
| | ALMOST SAVVY
SEPTEMBER 17, 2009 Adventures in Social Networking with Mom and Dad | Almost Savvy
question on Twitter, when you could be providing the information you mother really wants to know? ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Every now and then, our enthusiasm can get the best of us. “Oh Crap. Is SocialShield the Answer?
| | BARE FEET STUDIOS
JULY 8, 2009 Ethics in Social Media: A Glossary | Bare Feet Blog
How far will you go and what damage does your brand risk? Brand Jacking – This is when an unauthorized person or persons pose as a someone or something they are not. I hope you have set up Google Alerts for your brand! See “Astroturfing above for more. Its a cool system we think for sharing information and compensation. All around bad news. Hawai?i
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CONVINCE & CONVERT 5 Attributes of a Healthy, Real-Time Culture
| THURSDAY, DECEMBER 16, 2010
Business will soon be about near-instantaneous response ; about making the best decisions you can with the extremely limited information
you have; about every customer being a reporter, and every reporter being a customer; about winning and losing customers in real time, every second of every day; and about a monumental increase in the availability of commentary about our companies. At Jones, everyone’s ideas are embraced, which reflects their funky, eclectic cult of personality, something that’s always been core to their brand
. Sadly, Astroturf
didn’t.). Reward Systems. MORE >>
GAURAVONOMICS Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
| THURSDAY, SEPTEMBER 9, 2010
Mary Joyce recently wondered if most examples of “bad practices in digital activism consist of governments and corporations compromising personal privacy via surveillance, cookies and intrusive messaging or distorting public opinion via disinformation, astroturfing
and plain old paid propaganda. » Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! The question is: how well will we choose? MORE >>
CITIZEN MARKETER 2.1 Tiny Bubbles, Beancast Style
| TUESDAY, DECEMBER 15, 2009
on how to add "social" into your marketing mix with measurable results. Astroturfing
- why its a bad idea. day ago Social Media Club Announcing Social Media Club Awards: Brand
, Agency, Professional of the Year - During Social Media University in Orlando Florida on Thursday November 11, 2010 we will be announcing the winners of our first annual awards program at a. Citizen Marketer 2.1 Oh yeah, Ill also talk about new things Im learning too. promise it will be worth your while. Methods "bubble" ad - should they have pulled it? Great show. It he. You w. MORE >>
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