Direct Marketing Observations

OCTOBER 15, 2010

Think of Wal Mart or Astroturfing. Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. They will blur the lines so much-you won’t know where the value lies. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Almost Savvy

SEPTEMBER 17, 2009

If this is the case when our kids or parents say something “inappropriate&# in person, imagine the widespread humiliation (and hilarity) that ensues when this all takes place on a social networking site for all of your friends to see. Oscar Del Santo´s last blog. Parents, you’ve been warned!

Social Networking 191

Social Networking Astroturfing Lijit LinkedIn 191

Socialized

NOVEMBER 26, 2009

Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails. The whole metaphor for search will change. Search won’t be a separate function.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bare Feet Studios

JULY 8, 2009

The FTC is looking into the practice as well, as I blogged about here and here. Character Blogs or Personas - these are blogs that are written by an alias or an obvious person who is not real. But there is a business case (and an opportunity to have some fun) for bona fide character blogs. Flogs – aka Fake Blogs.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80