Direct Marketing Observations

OCTOBER 15, 2010

With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. Think of Wal Mart or Astroturfing. Companies are mining the social web to build dossiers on you. It’s permeating every part of our daily lives.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Socialized

NOVEMBER 26, 2009

These companies could end up being acquired. Certainly all of these companies are active in the Web 2.0 Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails. company — or Web 1.5

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Convince & Convert

DECEMBER 16, 2010

McMurry , a fast-growing custom publishing and advertising company in Phoenix with 165 employees, has a fantastic, effective mechanism for ensuring that its cultural principles are shared and understood in every corner of the organization. Employees of Jones Soda , a 100-person soft drink company in Seattle, are known as “Jonesers.”

Astroturfing 128

Astroturfing System Organization Team 128

Bare Feet Studios

JULY 8, 2009

The FTC is looking into the practice as well, as I blogged about here and here. Character Blogs or Personas - these are blogs that are written by an alias or an obvious person who is not real. But there is a business case (and an opportunity to have some fun) for bona fide character blogs. Flogs – aka Fake Blogs.

Social Media 80

Social Media Wikipedia Astroturfing Upcoming 80