Jeff Esposito

JULY 8, 2013

A few weeks ago I read an article that stated “ less than two percent of Fortune 500 CEOs tweet themselves.” In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. So why isn’t the C-suite jumping into social media?

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

SEPTEMBER 30, 2011

The Stupid Things You Do at Work (and How to Fix Them) – I read this article on Monday and was turning back to it for a smirk. Patients use social media to inspire Mayo Clinic heart research – Good example of social media doing good. How to find a job using social media.

Social Media 38

Social Media Research Team Activities 38

Jeff Esposito

JULY 29, 2011

This article offers some stats on the benefits of the true value of when brands and companies collaborate like this. If Social Media Was Around For The World Wars – these are some pretty cool sketches of old-school style war propaganda posters using social as the platform. My favorite is the image for this article.

Posterous 33

Posterous Collaboration Hashtag Price 33

Jeff Esposito

JANUARY 7, 2011

Harvard, Yale beaten in university brand survey – My wife passed this article along to me and I see it as an interesting measure that can probably be associated to small businesses. Since I commented on the original article and shared it with you, I would be remiss if I did not share with you. Is Quora Just A Social Media Crush? –

Exercises 34

Exercises Survey Small Business Skills 34

Jeff Esposito

AUGUST 4, 2011

Is Barack Obama losing his social media touch? – This article is worth a read and can serve as a cautionary tale for brands who think that they can turn social media on and off. The Age of Authenticity Washing – Does authenticity in social media exist? In a nutshell, I would say yes.

Case Study 42

Case Study Authentication Study Advertising 42

Jeff Esposito

MAY 4, 2012

One of which has been talking about social scoring and how it is being used by brands. In this article, he takes a look at how sites like Klout are being misused and how it may turn ugly in the future. Market Research with Social Media: “Beyond the Echo Chamber” – Doug Haslam gives a good review of a recent social media breakfast.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

JULY 22, 2011

‘Social Media Agency’: Fad or Revolution? this is an interesting look at the sudden onslaught of social media agencies popping up left and right. I updated my Facebook status from your mom’s computer – this article made it to the list this week because it is just funny. Image - flyzipper.

Meme 36

Meme Authentication Conference Social Media 36

Jeff Esposito

MAY 10, 2013

Articles like this one about a city council meeting make me smile. Fired Social Media Editor Gets Another Social Media Editor Fired – social media is more like kindergarten than high school. How to protect cyclists – a few years back, I got run over by a car while riding my bike.

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Meeting Social Media Comments Products 34

Jeff Esposito

APRIL 5, 2013

Flashback to When The Flintstones Shilled Cigarettes – this article showcases some of the products that used to be hawked by Fred, Barney and company. 6 Facebook enhancements you may have missed since Jan. 1 – do you manage a Facebook page for your company?

Eventful 30

Eventful Company Social Media Features 30

Jeff Esposito

JANUARY 4, 2013

Shy of the Social Media Spotlight? this is a great read from the Harvard Business Review that takes a look at why those still scared of social media should just get over it already. This is a good article to share with folks in your company who fear what MIGHT happen if they use social media.

Trends 36

Trends Meeting Communities Review 36

Jeff Esposito

MAY 17, 2011

After some back and forth over the phone, their social media team had me fixed up right. Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. Image: Wikipedia.

Banking 48

Banking Wikipedia Fashion Training 48

Jeff Esposito

APRIL 12, 2013

keeping with the cookie theme…this is a really insightful article from Arik Hanson. Everything you need to know about the Earth’s five Ice Ages – I have a lot of smart folks in my social circles and every now and then I see an article come across that just makes me thing and sit down and read a smarty pants article (to feel smart).

Strategy 35

Strategy Company Social Media Comments 35

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. I Tweeted out the article. Social media and food are very closely connected.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

DECEMBER 10, 2010

Why Digital Death Sucks – This is a thought provoking article from Shonali Burke on the campaign where celebrities stopped Tweeting until they raised $1M. It’s a pretty interesting look at where the folks over at Facebook see themselves in the future. Some sounds like Orwell, but I can see it happening. A show of hands?

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Tumblr Privacy Price Hosting 33

Jeff Esposito

JANUARY 14, 2011

WTF is Social Business – While this isn’t the title of the article, it is what my friend Janet Aronica tweeted out so I am going with it. Do you know what social business is? If you think you do, you may or may not, so I advise peeping out Janet’s article on oneforty. Gurus: Do You Love Them or Hate Them? –

Small Business 34

Small Business Team Social Media Social Networking 34

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. How Chrysler Screwed Up The Lamest Social Media Contest Ever – This week’s Social Media Blunder award goes to the good folks in Detroit who brought us a Clint Eastwood commercial on the Super Bowl.

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Blogger Influencer Social Media Advertising 36

Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. The platform called RockMelt looks to merge social media with social media.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

NOVEMBER 19, 2010

Content vs. Conversation – In this article, my friend Mike Schaffer looks at the chicken and egg conundrum that happenes in social media with content vs. conversation. This is usually a hard sell with the short-sightedness of many companies, but this article from Forbes should help make the fight a little easier.

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Reputation Social Media Resources Conversation 28

Jeff Esposito

NOVEMBER 11, 2011

The Personal Branding Double Standard – Social media can be both beautiful and ugly at the same time, and not in a Coyote ugly kind of way. Be Brilliant at the Basics – The easiest things to forget as you are looking to get ahead of the competition are the little things.

Vimeo 33

Vimeo Film Metrics Social Media 33

Jeff Esposito

FEBRUARY 23, 2012

Well if you do, be sure to check out this article on how Target uses data. Community vs. Social: Does It Matter What You Call It? – With that said, this article paints a great picture of the debate and the role of a community manager. An engagement pending or pregnancy?

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Data Real Estate Tumblr Retail 28

Jeff Esposito

JULY 9, 2010

This post will be posted as I get ready for my brother-in-law’s wedding so the articles are from earlier in the week. While I think it’s interesting I wonder how much it will improve the client services and product offering as releases and social media are two different properties all together. link] #Socialmedia [.]

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

FEBRUARY 25, 2011

On top of planning out some things at work, I also brewed the latest batch of my homebrew and guest lectured at my friend Ari Herzog ‘s social media class. Let me know if I missed any articles. After that the article was filled with statistics and insights to support the headline’s bold claims.

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Class Statistics WordPress Skills 31

Jeff Esposito

FEBRUARY 6, 2013

The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. The most powerful is the “+1” this feature allows users to like an article, product or brand. Below are five that you should give a quick look to.

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Small Business Social Networking MySpace Discount 54

Jeff Esposito

JANUARY 12, 2011

When I first started exploring this thing we call social media nearly three years ago, I don’t think that there was a day that went by that I didn’t learn something new from the opinions of folks just like you or me around the web. You probably remember the prose and some of the other verses about some lost sheep.

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Construction Conference Hashtag Applications 46

Jeff Esposito

JULY 13, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change. Enjoy this post?

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Sports Alltop Social Graph Creative Commons 43

Jeff Esposito

APRIL 8, 2011

How PR People are Destroying Social Media – While I don’t agree with everything that Brian Carter says in this post, his rant does point out the areas that usually clog up innovation in terms of institutionalizing social media as a way of adding value to their job. AVEs are a Scurge on Public Relations.

Forums 27

Forums Communities Blogger Social Media 27

Jeff Esposito

APRIL 8, 2011

How PR People are Destroying Social Media – While I don’t agree with everything that Brian Carter says in this post, his rant does point out the areas that usually clog up innovation in terms of institutionalizing social media as a way of adding value to their job. AVEs are a Scurge on Public Relations.

Forums 27

Forums Communities Blogger Social Media 27

Jeff Esposito

FEBRUARY 9, 2012

Employers, workers navigate pitfalls of social media – one thing I have never understood about social media on the corporate side is when a company has an individual as the face of their brand. Ever wonder what this kind of flopping is worth, well according to the lawsuit in this article $42,500 a month.

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Twitter Social Media Campaign Company 32

Jeff Esposito

JANUARY 12, 2012

Papa John’s Employee Calls Woman ‘Lady Chinky Eyes’ on Receipt – this week’s edition of social media bites brand stars Papa Johns. Sure the labor is cheap, but the negative impact caused can be brutal for a brand on today’s social Web. What Job Does Social Media Do For You? – Less is more?

Journal 27

Journal Study Social Media Report 27

Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? With the hot temper. Keep it cool. Cartoon of the day Five for Friday 09.24.10

Creative Commons 36

Creative Commons Case Study Disqus Class 36

Jeff Esposito

APRIL 18, 2013

It is easy to write a blog or article on things you are good at. Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. social media I suck self-reflection Suck you suck' It also goes to show you how immodest some folks are. So what are you afraid of?

Sports 52

Sports Exercises ROI Metrics 52

Jeff Esposito

APRIL 24, 2013

A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. There were a few blogs on the topic ranging from slamming the company to questioning and polling their readers to see if they would be willing to pay for an adless version of the social network. What do you think?

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Facebook Upcoming Social Networking Buy 49

Jeff Esposito

JULY 20, 2012

Brands Ignore Negative Social Buzz at Their Peril – since we started high, we had to come down sometime. Number two on this week’s list takes a look at how many companies track and respond to feedback on social media… it is not high… only 49% in this study responded to feedback… what are we in 2008?

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iPad Meme Film Study 41

Jeff Esposito

NOVEMBER 5, 2010

How Cisco defines business-to-business social-media success … and achieves it – I can’t even fathom manning 100 Twitter accounts let alone adding on 26 fan pages and 300 YouTube channels, but then again, I am not Cisco. This article breaks down how they look at social media and its definitely worth a look.

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eBook ROI Conference Social Media 31

Jeff Esposito

OCTOBER 8, 2010

Social Media Humanization – This article is a great read on humanizing social media. A Social Media Lesson from Baseball – Are you a fan of baseball? Are you a fan of social media? Tags: Five for Friday CC Chapman Danny Brown Fox 25 PR PRTin social media SPAM.

Posterous 29

Posterous Social Media Social Networking Team 29

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. So when I saw this article, I was truly intrigued. This article hits on some really cool trends and happenings in the space across the Globe. Well that is where John Haydon’s post stands out.

Creative Commons 26

Creative Commons Case Study Disqus Report 26