Is it an ad or an article? Going native!
Sherrilynne Starkie
JANUARY 30, 2016
On nearly every publication tested, respondents identified native advertising as an article. . Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. Sixty-two per cent of respondents think a news site loses credibility when it publishes native ads.
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