Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. Google Analytics.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Here are a few ways to find topically relevant sites: Follow blogrolls. Image: SalFalko via Flickr, CC 2.0.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JULY 26, 2018

Content intelligence uses data from your site and your competitor’s sites to identify the topics which matter most to your audience. On top of that, as pieces of content get more traffic and inbound links from other sites, they actually help every other piece of content on your site get better search rankings as well.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

MARCH 20, 2013

BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. Sure, you get 10 free articles (and can get around the paywall by resetting your browser’s cookies.). It has been, and always will be, advertising.

iPad 218

iPad Advertising Journal Flickr 218

Waxing UnLyrical

FEBRUARY 20, 2013

But here is where I started to narrow my eyes as I read the article: among other things, these “black PR” firms offer to delete negative articles and post “hit” pieces to China’s most popular news portals. Not (just) search engines. Not pitch stories. Actually delete from, and post to, news portals.

Reputation 273

Reputation Consultant News Flickr 273

Waxing UnLyrical

JANUARY 17, 2019

Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Another option is to find a non-profit that allows personal involvement, such as sponsoring a build day with a Habitat for Humanity® site. Conduct Surveys. Organize one.

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

JUNE 27, 2012

” According to an article in the Economic Times , the Micra, which was positioned as a low-cost car for young Indians, saw sales of a little over 12,000 units in the nine months between July 2010 and March 2011. A little over 7,400 people on the site were talking about it, and the final 4.5

Social Media 227

Social Media Campaign Flickr Buy 227

Waxing UnLyrical

DECEMBER 7, 2015

5 Steps to Finding the Best Rating-and-Review Sites for Your Business. Have you read any recent articles that are helping you look ahead to 2016? Why: “Sales rise and fall for a number of reasons—many times for reasons outside of our control. Facebook Ad Conversion Tracking for Smart Marketers. ” 5.

Consultant 100

Consultant Banking Trends Review 100

Waxing UnLyrical

AUGUST 15, 2011

A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. “It What matters is if I can defend the effectiveness of our site. Image: Abdulmajeed Al.mutawee via Flickr, CC 2.0. And rightfully so.

Study 178

Study Committee Metrics Education 178

Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Introduce yourself and your website (if they don’t already know you) and then propose your article idea in two paragraphs or less.

Tips 100

Tips Proposal Repository Influencer 100

Waxing UnLyrical

APRIL 11, 2011

In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. And how many are on the site all day? If 10 million logged in for 8 hours, the rest would average only three minutes on the site. I came across this Small Business Trends article about Yelp! Sounds way more impressive.

Social Media 212

Social Media How To Hubspot Compete 212

Waxing UnLyrical

APRIL 10, 2012

Perhaps it was an episode of Extreme Couponers or the explosion of social commerce sites such as Groupon that sparked my addiction to a good deal, but either way, I’m hooked on them. According to this New York Times article , most businesses make very little money off the deal (if any at all). If not, it’s time to bargain.

Small Business 267

Small Business Flickr Retail Upcoming 267

Waxing UnLyrical

APRIL 8, 2011

I have replied to people on Twitter and read several dozen random blog articles. Where once it held subscriptions to over 100 sites, it now boards only ten. And then, I stopped signing up for every site someone said would be the “next big thing.&#. In fact, he’s right here in the house with me, just down the hall.

Klout 200

Klout Flickr Google Reader RSS 200

Waxing UnLyrical

FEBRUARY 3, 2012

After all, surely they’d be on the site, right? Finally, I clicked through to some of their affiliate sites, and there they were. But why isn’t there at least an overview of their old and new grant policies on the main site? At least, I haven’t been able to find them, and I spent a lot of time looking.

Policies 278

Policies Issues Cause marketing Organization 278

Waxing UnLyrical

SEPTEMBER 2, 2015

Not long ago I submitted an article for publication. I’ve been known to include movie or comedic references in my articles. However, the site owner sent me a message to let me know she didn’t understand my reference. This came as a surprise to me, as we had been working together for months on previous articles.

Conversation 100

Conversation Flickr Issues Small Business 100

Waxing UnLyrical

JANUARY 25, 2011

The article that held my attention involved my favorite online shopping site – Etsy.com, and a particular seller of offensive greeting cards. Heck, even I have a shop on Etsy – it’s generally a wonderful site. The Terms of Use essentially constitute Etsy’s public statement of their content policy.

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

AUGUST 19, 2015

Meltwater and TVEyes relied on faulty logic in claiming that “if six articles on ESPN.com contain the specified search terms within the specified time frame, the website’s unique visitor count (and accompanying value) is multiplied by six,” as reported by the Post story. O’Neil has published and presented more than 60 articles and papers.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

MAY 9, 2011

I wrote an article about the history of the Black Death , gave some advice about what to wear to metal festivals and posted some silly metal YouTube videos. Fairy GoogleMother, I also wish you would bring my site to the attention of the editors of Metal Hammer Magazine , and they’d contact me and ask … nay, beg me to write a column.

Hotels 125

Hotels Flickr Fashion eBook 125

Waxing UnLyrical

MARCH 7, 2011

Facebook feeds have been churning with news stories, from heartwarming footage and tales of survival, to warnings about scam sites and reports of police capturing looters. People are using articles about the earthquake or posting news about the earthquake with the specific purpose of directing Internet traffic to their website.

Flickr 182

Flickr News Organization Social Media 182

Waxing UnLyrical

APRIL 15, 2015

I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. For me this is as much a cause as it is a business play. Assumption 2: Build a platform.

Communities 100

Communities Travel Metadata Community building 100

Waxing UnLyrical

DECEMBER 21, 2010

so that they’re alerted to those posts, using hashtags to call out and index conversations, a widget that you can add to your blog, posting to multiple “Amplogs&# (the sites you set up on Amplify, though as of now, you can’t do this at one go), and more. My island (base) is my Amplify site. It really is a community.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

MARCH 25, 2011

I looked at a few different sites, and I found wpbeginner’s article on 11 ways to create a mobile friendly site very useful. Then I checked out a few different options, including Mobify , WordPress Mobile Edition and then (because I was getting bored very quickly) WPTouch.

WordPress 183

WordPress Mobile How To iPhone 183

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

MAY 9, 2013

I was trying to get articles placed that were of a high journalistic quality, but nonetheless were written to promote clients. Eradicate every sniff of you from every site and network, re-launching a false squeaky-clean ‘you’. Further issues came when that new job involved blogger outreach. Live in a cave.

Flickr 205

Flickr Class SEO Blogger 205

Waxing UnLyrical

JUNE 17, 2011

Fast Company’s Danielle Sacks wrote an amazing article, “Mayhem on Madison Avenue.&# Thousands of small companies are using custom graphic design crowdsourcing sites like MycroBurst. Both are wreaking havoc on Mad (middle) Men everywhere. And, it eliminates the middle man. So, what about the creative industry?

Crowdsourcing 217

Crowdsourcing Travel Advertising Education 217

Waxing UnLyrical

MARCH 23, 2011

A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts. But I’ve never stopped and thought about what leadership really is.

Flickr 168

Flickr Film Energy Conference 168

Waxing UnLyrical

AUGUST 26, 2015

Just like your regular website, you need to know how many unique visitors you have, how long they are on site, how many pages they view per visit, and whether they do anything besides view. We analyzed our internal content and changed our editorial plan to bring more international content to the fore. Measure your intranet metrics.

Metrics 100

Metrics Banking Research Organization 100

Waxing UnLyrical

DECEMBER 18, 2013

According to an article in Business Standard , “… the campaign raised approximately Rs. These data indicate that even for “the rest of us,” social media, online sites, and live streaming are now a new way of life. as the second-largest Internet base in the world. I can’t wait to see what happens next.

Social Media 223

Social Media Campaign Exercises Compete 223

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. I found this article here. [.] Regardless, thanks for visiting!

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

OCTOBER 22, 2010

How will they change their landing page/site to optimize conversions? We are also] considering changes to the micro-site to track conversions from site to scorecards to email campaigns that hopefully lead to sales. Mark as read Approve comment Awesome article! You talked about sales being the goal through SM in Year 2.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 14, 2010

Why, sometimes, steps are not OK The title of this post, if you couldn’t detect it, is a play on articles that follow a certain naming pattern: ### [NOUN - plural, syn. Or “Turn your articles into downloadable reports/ebooks.&# Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 9, 2015

The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. A smart content discovery app, DrumUp gathers articles from great sources across the internet and populates them on a centralized dashboard.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

DECEMBER 13, 2010

Get Shareaholic test Filed under Events | Tags: christmas spirit , flashmob , scrooge | Comments (11) Site settings comment help? Im sure you can go to their site and check it out there :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Regardless, thanks for visiting! It remained a small group and was a lot of fun!

Ustream 222

Ustream Flash Mob Class Film 222

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. Get Shareaholic test Filed under Communication , Networking , Social Media , Twitter | Tags: lunch , personality , Social Media , Twitter | Comment (1) Site settings comment help? I’m pleased to tell you that I did, indeed, go eat a dosa that day.

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Waxing UnLyrical

NOVEMBER 19, 2010

His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

AUGUST 25, 2010

And that led to the article. Here are five productivity tools I really like; a couple that I included in the aforementioned article, and a couple more. Cha-cha-change Of course, things have changed a lot in just a few years. We have so many more tools at our disposal that we’re spoiled for choice. Regardless, thanks for visiting!

Plaxo 251

Plaxo Products Tools Class 251