Social Media Strategery

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

This article originally appeared in MediaPost. Thriving unofficial fan sites were shut down in favor of sanitized (read: boring) official sites. Eight years later, I read their book, “The Cluetrain Manifesto.” ” Social media was going to change the world, and I wanted to be at the tip of the spear.

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You Become What You Measure

Social Media Strategery

It’s one of the four stages of the rise of the quants as described by Felix Salmon in his excellent “ Numbed by Numbers: Why Quants Don’t Know Everything ” article in January’s WIRED. What scared me as I read this article is that I see marketing and PR taking the exact same road.

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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

This article originally appeared at PRDaily. Infuriatingly, these inquiries aren’t just coming from scam sites like The Leading Edge or Worldwide Business. Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication?

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Entrepreneurs: Celebrated in the Private Sector, Hidden in Government

Social Media Strategery

eBay , the most successful online auction site in the world, was started when someone bought computer programmer Pierre Omidyar ‘s broken laser pointer on his personal auction site. Read Fast Company. Read Wired. As this year’s Gov 2.0 Summit and Gov 2.0 Can civil servants not be entrepreneurs as well?

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How a New Communications Graduate Can Stand Out

Social Media Strategery

Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many social media sites did you manage? or similar site, but very few have a point of view on something related to marketing, advertising, or PR.

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At the Gov 2.0 Expo – Who's Making You Successful?

Social Media Strategery

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Justifying Social Media to the Big Wigs

Social Media Strategery

First, realize that there are no “magic bullet&# slides that I can give you – there are numerous resources available, from CommonCraft’s excellent “in plain English&# series of videos to the numerous 101-style sites out there. Add a “Comment here&# function to your Intranet site.

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