Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws
Social Media Strategery
OCTOBER 3, 2018
This article originally appeared in MediaPost. Thriving unofficial fan sites were shut down in favor of sanitized (read: boring) official sites. Eight years later, I read their book, “The Cluetrain Manifesto.” ” Social media was going to change the world, and I wanted to be at the tip of the spear.
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