Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Hootsuite

APRIL 19, 2023

These social snafus often come down to a misunderstanding of unspoken social media etiquette. Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. What is social media etiquette, and why does it matter?

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Social Media HootSuite How To Reputation 145

Social Media Strategies Summit

AUGUST 26, 2022

Across all industries, there’s plenty of evidence about the benefits of people in leadership roles interacting with their audiences via social media. For instance, research from Sprout Social discovered that 70% of consumers feel more connected to brands when the brand’s CEO is active on social platforms.

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Social Media Education LinkedIn Comparison 212

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

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Social Media Privacy Insurance Guidelines 102

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

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SEO Social Media Reputation Real Estate 115

Awario

FEBRUARY 4, 2021

In this article, we are going to discuss why online management is important, how you can do it and how to take the right approach to ensure that your brand is well represented in every area. By using the internet properly, your enterprise will reach millions of people in the blink of an eye.

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Reputation Brands Social Media Tools 122

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

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Collaboration Social Media Project Reputation 93

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

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Reputation Strategy Brands Review 96

Sherrilynne Starkie

OCTOBER 28, 2012

As the FTC begins to crack down on this practice of fake reviews/ratings, some social media sites identifying fake and defaming reviews and requesting they be taken down. Gartner analysts said they expect a market of companies specializing in reputation defense versus reputation creation to emerge. Related articles.

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Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. That’s something we’d all like to know, right?

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Social Media Tools Sentiment Price 176

Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively.

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Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

MAY 12, 2023

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire.

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Reputation Tools Sentiment Review 52

Ignite Social Media

MARCH 25, 2021

This article originally appeared on Starter Story. I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). To this day, we’re considered among the very best social media agencies in the world. I immediately knew it was important.

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Social Media Advertising Team Hubspot 172

Keyhole.co

MARCH 4, 2024

How do we turn novel and engaging social media posts into revenue? Setting social media goals is the starting point. Throughout this blog post, we’ll discuss setting social media goals before demonstrating how you can achieve them. Plus, we include a handful of examples if you need inspiration.

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Examples Social Media How To GPS 52

Ignite Social Media

JULY 13, 2021

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

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Social Media Brands Loyalty Startup 210

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

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Banking Social Media HootSuite Sentiment 80

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

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Social Media How To Policies Authentication 127

Hootsuite

MAY 29, 2023

When communicating with a global audience on social media, you have a responsibility to reduce the risks. That’s why a social media risk management plan must be an essential part of your brand strategy. Below, let’s go over the biggest risks of social media that businesses must prepare for.

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Social Media Tips HootSuite Policies 90

agora pulse

AUGUST 18, 2020

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar.

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Social Media How To Hashtag Curation 210

Hootsuite

MAY 31, 2023

Building social media security awareness at work may not be as exciting as, say, developing TikTok engagement strategies. But it’s still a critical function for social teams at organizations of all sizes. That’s because social media threats don’t just impact your brand’s social accounts.

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Social Media Policies Reputation Authentication 75

The Realtime Report

JUNE 2, 2018

13 Social Media Pet Peeves That Can Squash Your Professional Reputation . That tagline is so fitting for describing my team’s experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients with their social media strategies and management.

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Reputation Social Media Insurance Syndication 70

Social Media Strategies Summit

DECEMBER 16, 2022

However, leveraging students to support your social media initiatives is easier said than done. And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Lawerence Synett , Director of Social Media, University of Colorado Denver.

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Social Media UGC Project Collaboration 130

Sprout Social

JUNE 16, 2022

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. In this article, I’ll walk through both why this is so crucial for all M&A and how the process ideally should work. They can look at how it shows up to the public and scan for reputational concerns.

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Social Media Pharmaceuticals Reputation Team 106

The Realtime Report

MAY 30, 2018

13 Social Media Pet Peeves That Can Squash Your Professional Reputation . That tagline is so fitting for describing my team’s experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients with their social media strategies and management.

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Reputation Social Media Syndication ROI 70

Razor Social

SEPTEMBER 27, 2017

Are you proactively building and managing your reputation? In this article, we share some actionable tips on how to track and manage your reputation online. The key to effective online reputation management is acknowledging the mentions of your brand so you can minimize the negative comments and amplify the positive ones.

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Reputation How To Review Social Media 111

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media.

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Social Media How To Metrics Sentiment 59

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

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Social Media Reputation Social Networking Hashtag 59

Social Media Strategies Summit

FEBRUARY 18, 2021

Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.

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Trends Social Media Authentication Instagram 195

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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Guidelines Template Templates Social Media 78

agora pulse

NOVEMBER 25, 2020

Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. But what about social media? Can your social media channels get picked up on search engines? In this article, I’m going to show you my tried and tested SEO writing hacks to boost your social media.

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SEO Social Media Reddit Hashtag 190

Hootsuite

OCTOBER 23, 2023

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. But we can help!

Skills 80

Skills Team Social Media HootSuite 80

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

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Social Media Sentiment Reputation Analysis 52

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. Brand safety means ensuring that a business’s ads aren’t associated with content that could damage the brand’s reputation.

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Social Media Brands HootSuite Policies 97

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Create link-bait campaigns with SEO article writing and submission to sites like Article Base and Ezine.

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Reputation Directory Press Release Real Estate 249

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Here are the total followers on Stanley’s main social media accounts. Instagram: 741.7K Twitter: 10.7K

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Influencer Social Media Strategy Marketing 59

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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Features Social Media Curation Geotagging 98

Hootsuite

JANUARY 23, 2023

That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression. So maybe the “first impression” anecdote wasn’t such a good first impression for this article.

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Social Media Tips Instagram HootSuite 145