Waxing UnLyrical
AUGUST 2, 2018
Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.
Waxing UnLyrical
DECEMBER 5, 2011
A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. Might be media, bloggers, celebrities, social media mavens. A positive article here. Ten different people defined the terms in 10 different ways.
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Waxing UnLyrical
NOVEMBER 19, 2010
Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.
Waxing UnLyrical
FEBRUARY 24, 2011
I’m a little riled up … Articles like this annoy me. It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept. In fact, I believe that most people who use social media do so in their own name and are just as savage as those who don’t.
Waxing UnLyrical
DECEMBER 7, 2016
The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.
Waxing UnLyrical
MAY 13, 2011
According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. He does social media management for @ KimberMedia and teaches for @ bgckids. He also blogs and tweets.
Waxing UnLyrical
AUGUST 10, 2011
Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically.
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