In case anyone is wondering how much interest there is in learning about social media risk check out the graph below which illustrates the rise in interest since 2009 and predicted through 2013. The rise in searches for information about “social media risk” is a clear indication that more and more people and organizations are attempting to figure out how to manage, mitigate, reduce or transfer the inherent risk of social media. In a Forbes article titled “ Social Media Risk Is Like Wildfire. MORE >>

Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made.  The work follows the AMEC Barcelona Principles in 2010 and the AMEC Valid Metrics Framework in 2011 , both of which established preliminary methods for measuring social media. Steps to Achieving Social Media ROI (Social Media Today). MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add. MORE >>

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you  must be using social media. The pressure to jump into the game immediately, plus the perception that social media success is both free and easy, have led many businesses to make very visible mistakes online. poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all. MORE >>

Article marketing is generally thought of as something that takes place off of your website whereas blogging is generally something thought of as something that takes place on your website. However, you can publish articles on your website and you can blog apart from your website. Here are 5 things blogging and article marketing have in commong: High quality content is very important. If you are going to publish articles that promote your website and drive traffic back to your website, then you want that content to be the highest quality possible. MORE >>