Waxing UnLyrical
SEPTEMBER 12, 2019
Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.
Waxing UnLyrical
AUGUST 2, 2018
The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.
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Waxing UnLyrical
MAY 2, 2013
I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.
Waxing UnLyrical
JUNE 22, 2016
For example, what’s most likely to get click-through on Facebook: a link or an organic article ? It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. Facebook Instant Articles. LinkedIn Long-Form Articles. Apple News.
Waxing UnLyrical
MAY 13, 2013
So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post.
Waxing UnLyrical
FEBRUARY 20, 2013
For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? most people know enough to not overtly promote “black hat SEO” tactics to do so.
Waxing UnLyrical
SEPTEMBER 14, 2012
Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. They accept guest submissions, so I submitted an article , and it gave me the opportunity to introduce a whole new audience of readers to my blog. Guest post by Jessica Torres.
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