Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. Article Source Page Speed Score (article) 1 Yahoo!

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Titles matter – Create good HTML title tags and on-page article headlines.

News 158

News Google Tips Press Release 158

Adam Sherk

MAY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines? In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! Using the exact article title in the anchor text of links doesn’t always happen either.

News 100

News Google Syndication Press Release 100

Adam Sherk

FEBRUARY 23, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001? Are you sure you want to write that article, Dave? Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? Perhaps the other sites have fresher related articles, but between free agent news and a “30 for 30” documentary debuting today ESPN does have current content for the query.

News 113

News List Google Embedding 113

Adam Sherk

JULY 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Paywalls, Media Coverage and User Access: What’s a PR Pro to Do? The client is thrilled, you’ve won the praise and envy of your colleagues, all is well…except that online the article is behind a paywall so hardly anyone will ever see it.

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. What sections, special features, individual articles, etc.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. With content in the NYT Article Archive dating back to 1851, there is a world of fascinating stories that could be shared. I’d love to see a partnership between The New York Times and Foursquare.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To see what type of attribution Newser is providing, I picked a random article from the sources grid on their home page today: Oprah Ditches Daytime for New Evening Show.

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

JANUARY 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? According to Digg’s search tool 1,549 Colts articles have been submitted, with only eight being promoted to the front page and three receiving more than 500 diggs.

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. I know I do.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. I like it. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

AUGUST 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? Some additional notes: 1) It is not clear yet how well using an RSS feed to automatically submit articles is working. Asif Youssuff August 22, 2010 at 11:59 am Hey, loved the article on Digg4.

Digg 134

Digg Sites News Activities 134

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Great article!

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

OCTOBER 1, 2009

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

NOVEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at News Media Twitter Lists: Not Much Traction by Adam Sherk on November 3, 2009 With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists. Thanks for the kind words on the FC article!

News 136

News List Twitter Sites 136

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 27, 2009

How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Content 112

Content Press Release Digg Survey 112

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. Not sure what SearchMonkey is?

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

AUGUST 11, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. Tip #27: You do your job, I’ll do mine Will we take a submitted article?

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

JUNE 5, 2009

What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank. I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place.

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

MAY 18, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. xid=rss (or ?xid=topstories xid=topstories or ?cid=partner

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

JANUARY 12, 2011

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

MAY 1, 2012

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEOmoz covered this a while back in a post on indexation for SEO and I thought it was a good idea.

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

FEBRUARY 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Social Media Increase a Journalist’s Value? Who would readers rather interact with about a particular story – someone from marketing or the reporter who wrote the article? But there is actually a lot of overlap between the two groups.

Social Media 146

Social Media Press Release SEO News 146

Adam Sherk

MARCH 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? by Adam Sherk on March 24, 2010 It has been a couple months since Google Social Search was made available in beta to all users on Google.com, so I thought I would revisit it from a marketing perspective.

Google 129

Google Brands Google Reader Digg 129