8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing and App Store Optimization.
The Importance of Content Marketing When Building SEO Strategies [Infographic]
NOVEMBER 27, 2012
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. and articles/guides, whereas audio content and podcasts are the least popular. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Although Facebook and Twitter are essential to marketing efforts, both impede Google from accessing much of their data, which limits their SEO effectiveness. Google Plus and Local SEO. Google Plus and social signals.
5 Ways Your Social Media Posts Improve Your SEO
Convince & Convert
NOVEMBER 16, 2016
But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other. Here are five ways to ensure your social media posting helps your SEO. 1. And that makes sense.
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset. Great for investors … not so great for SEOs.
Is SEO Still Relevant?
Convince & Convert
JANUARY 7, 2015
There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. I’ve got to tell you what was not in the top 25 was Amish carpenter. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. That’s right, the much-maligned SEO was the number five job.
5 Power Tips for Writing Killer Blog Headlines for SEO and People
APRIL 9, 2014
Categories: Blog , blogging , Content Creation , Content Marketing , Social Media & SEO Tags: blogging , content marketing , seo and headlines , tips for good headlines , Write Great Headlines , writing great headlines How to write blog headlines that get found and shared! Read more. ).
Four SEO Tips for WordPress Websites
DECEMBER 7, 2012
If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site. The answer is that there are a number of SEO techniques you can use that are especially effective for WordPress sites. 1. Get an SEO Plugin. Link to Your Related Articles.
Feature Content that Answers Questions for Better SEO
MAY 4, 2015
He found an article on Medium by Daniel Victor that explores how you should search on Twitter , specifically (though it would work on Google, too), by adding one word. Because our content marketing world is made up by a good portion of search engine optimization, we tend to think in keywords. For instance, what is content marketing? By Gini Dietrich. What time is it? The word?
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Blog comments.
There’s No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article
AUGUST 24, 2016
But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers even if they don’t read any more of the article. I don’t believe the perfect headline exists, though. Even with the articles we read online. In the second study , Ecker had people read four articles (two factual, two opinion). What’s
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.
Increase Your Business With Social Media and SEO
The Realtime Report
SEPTEMBER 29, 2016
Increase Your Business With Social Media and SEO. If you want to improve your business, then you need to use social media along with your SEO strategies. Many businesses feel that since they have a SEO plan in place, they don’t need to leverage the power of social media. Another advantage that social media as a SEO strategy provides is that you get many backlinks.
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed. What other SEO tactics should newsrooms employ?
Top SEO Do's And Don'ts To Try Out In 2015
Social Media Marketing
SEPTEMBER 11, 2015
Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers. There are certain elements of search engine optimization which are important from the marketing point of view. Keep in mind that forming an SEO strategy comes prior to designing a website.
How to Reverse Engineer Your Competitors’ SEO Strategy
Convince & Convert
FEBRUARY 15, 2016
Use this information to test the topics for yourself, even if you start with something small, like social posts or articles for your blog. 3. Analyze Their Technical SEO. Analyzing your competitors’ technical SEO can allow you to locate any techniques you might be missing. Start Once you’ve scrutinized the page for these factors, you can delve deeper into more advanced SEO.
4 SEO Tactics That Damage Your Brand’s Reputation
Convince & Convert
SEPTEMBER 25, 2015
From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. SEO is all about boosting your company in search engine rankings, but you can’t step all over your brand during the climb. Too many companies use stale and icky SEO tactics to reach for the coveted first page of rankings.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
. SEO copywriting refers to the art of writing copy that ranks well in search. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. We have also included a number of resources for writers and marketers. Really want people to read your articles?
2015 SEO No-No’s
Saying It Social
MARCH 31, 2015
We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on. Digital Marketing SEO Google Google AdWords Google Panda Organic search Search engine marketing Search engine optimization Search engine results page SERPs Web search engine
25 Google Plus Resources, Articles, and Reviews to Help You Get Started
JULY 16, 2011
And Google+ looks like and quacks like Facebook in many ways. I’ve jumped into the Google Plus fray to try it out and determine what potential benefits it offers social media marketers. 25 articles, resources, and reviews to help you understand the basics of Google+. How Will Google Plus Affect SEO? Officially, there’s no official indication of how Plus will affect SEO, but plenty of speculation and some obvious hints about where things may be headed. Even though Facebook’s traffic seems to be slowing in the U.S. Facebook vs. Google+ [Infographic].
Six social media tactical articles you need to read
OCTOBER 24, 2013
SlideShare Presentations From #RLTM Realtime Marketing Lab (Realtime Report). I was a Helpdesk Expert at this event in New York last week, and there’s a ton of info here on some new social tools which may be of interest. WordPress SEO Tips: 7 Deadly Mistakes You Want to Avoid (RazorSocial). The latest demographic info for each of the major social sites. Self-explanatory.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEOmoz covered this a while back in a post on indexation for SEO and I thought it was a good idea. Sounds good, but are your efforts working?
SEO Copywriting: 25 Best Practices for 2014
MAY 7, 2014
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. SEO has evolved. It can also improve SEO. Read SEO Copywriting Aloud. Write First.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? SEO is #2.
5 SEO Writing Techniques to Consider in 2015
JANUARY 21, 2015
SEO writing techniques? As an online writer or marketer, the key is to strike the right balance; create quality content that people want to read and search engines want to index. Here are five effective techniques to work into your digital marketing plan. SEO Writing Techniques: 5 Ways to Create Better Content. Especially when you’re an online marketer.
SEO Copywriting Best Practices for 2015
DECEMBER 21, 2014
2014 was another fast-paced year in the world of SEO. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come. Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them: Consumers Are Pickier. This includes: High-quality, informative content marketing.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. SEO is about optimizing websites at a page and server level to generate traffic and conversion.
Is Article Marketing the Way to Build Traffic to Your Blog?
APRIL 13, 2011
In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). Use a plugin like Scribe SEO to fine tune your posts. Maybe not anymore.
51 Profitable SEO Niches to Dominate with Low Competition
AUGUST 25, 2016
When an SEO guy tweets a G Trends screenshot of how fast one of your niches is growing and you hope noone else saw it. Well, I went a little overboard with the research for this very article and found so many niches you can capitlise on it with that I’m really not worried about competition. If nothing else, this could be a good niche just to test your SEO skills. Florida.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
Are your social media efforts aligned with your SEO strategy? Here are some useful SEO strategies you can use in your social media efforts. 1. The goal is to make sure that the content looks interesting enough for people to click on, as this translates to more page visits, which is good for SEO. Got any questions about SEO and social media marketing? Download.
SEO in 2014: Where It’s All Headed
JANUARY 2, 2014
It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? 2013 was the most turbulent year for SEO since they invented the internet. But What Really Happened to SEO in 2013?
How to Combine SEO, Social, and Content Strategy for Supercharged Results
OCTOBER 23, 2016
Does your marketing incorporate a mix of content, social, and SEO? These three disciplines need to pull their weight together for a brand’s marketing to be healthy and effective. As a worst-case scenario, a weak link among them can render your marketing ineffective. Once you start allowing SEO, social, and content to feed off each other, you’ll begin earning a noticeable competitive advantage. Let’s begin by highlighting the combination of SEO and Content, and then I’ll move on to adding Social Media to the mix. Combining SEO and Content.
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? If you are a newbie to the world of SEO copywriting, this is a must-read list. Section 1: An Introduction to SEO Copywriting. 1. What Is SEO? The 7 Sins of SEO Copywriting.
SEO is Dead. Content Marketing = Guaranteed SEO
NOVEMBER 12, 2013
SEO as we know it is actually gone forever. Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. There’s currently no way to achieve guaranteed SEO results by achieving a coveted spot among these in-depth articles. Article Spinning and Low-Quality Content. The post SEO is Dead.
Duplicate Content: Two Ways to Avoid SEO Problems
JULY 23, 2012
This week our guest posts focus on the latest trends in SEO. Other websites may use your articles as syndicated content – and that is just fine. The beauty of practicing “white hat” SEO is that your refinements are done according to the search engines’ recommendations. Louis-based digital marketing agency, Evolve Digital Labs. Today: Duplicate content by Derek Mabie. .
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Should I Change My URLs for SEO?
SEO Isn’t Dead. The New SEO
NOVEMBER 13, 2012
People who are aware of what’s going on with Google, but aren’t mired in the details of SEO every day may have heard the oft-used-but-incorrect phrase, “SEO is dead.” ” My utter contempt for any phrase that says “ is dead” notwithstanding, SEO is anything but dead. What SEO Used to Be Like. Humboldt penguins mate for life.
SEO Isn’t Dead: 10 Ways to Use It for Business
NOVEMBER 20, 2014
While it may come as a surprise to some people, SEO is still alive and kicking. magazine published click-bait piece recently with the title “ SEO is Dead. In fact, it’s what smart SEOs have been doing for a really long time. To achieve improved rankings in the year to come, here are ten bullet-proof SEO and OAO tips for your business. Online Marketing SEO
How to Do an SEO-Friendly Blogging
FEBRUARY 9, 2016
In the present era of content marketing peak, it is not enough to be simply an excellent writer and an expert in the field. Sufficient SEO knowledge will sky rocket your performance you aim at. If you are still not sure if blogging is right for you, consider the following: 70% of customers learn about a company through blog articles. Is Your Website SEO-friendly?
Revealed: The New SEO (When Google Takes Freshness Too Far)
JULY 30, 2013
If it was, Microsoft’s billions pumped into Bing would have gave it more than a few % market share. That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years. Since we’re talking about SEO, I thought an SEO search result would be good to start things off. Taking Advantage of the Downturn.