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Social and Logical

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What Went Wrong With the Digital Death Campaign

Social and Logical

DECEMBER 7, 2010

I found out through Facebook when a friend, Mateo Gutierrez , had posted a NY Post article about the news. The NY Post article mentioned that the stars were frustrated by how long it was taking to reach the 1M mark. But this type of scenario is all too familiar in the world of marketing. A Dose of Realism.

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Campaign Pharmaceuticals Research Project 170
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Digital Deaths For World Aids Day

Social and Logical

DECEMBER 6, 2010

See the full article here. Read more in this article by USA Today. The concept is unique and evocative. The actual results however, have not been as impressive. According to PR Junkie, the campaign brought in less than $200,000 during the first week. To give you a heads up, it’s quite harsh.

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Campaign Social Media Eventful Advertising 186
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