Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. I loved the article by Nick Carr a few.

Brands 275

Brands Repository Analysis Sentiment 275

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

MARCH 16, 2023

In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social. Voice of the customer data Social media could be described as the world’s largest focus group.

Metrics 101

Metrics Social Media Sentiment Airlines 101

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), to create confidence that often overlooks the obvious.

Social Media 119

Social Media Strategy Mobile Consultant 119