Remove Article Remove Focus Group Remove Groups Remove Twitter
article thumbnail

4 Benefits of Twitter for business

Sprout Social

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business? But what about using Twitter for your business?

Twitter 139
article thumbnail

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. Related articles.

Sports 281
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

in response to a Twitter comment, which, given that this refers to Hamilton’s transit system, displayed a lack knowledge of a basic fact of the city’s everyday life. Some city councillors were calling for Dialogue Partners to be fired and voiced their opinions on Twitter: Controversy. Photo: tourismhamilton.com.

Campaign 377
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Browsed a Facebook Group? You text your partner a pic of the chocolate bar you want from the store.

HootSuite 120
article thumbnail

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

“Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. So far so good, right?

Research 172
article thumbnail

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

Study 180
article thumbnail

How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Social media is now a major part of the average person’s news diet.

Tools 90