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How We’re Reorganizing 216 Articles in Our Help Center

Buffer Social

Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer for our customers, had become just that. We know we can’t just go in and edit each article as it stands. Nobody wants to hear they’re outdated… stale… or old. That’s the problem, though.

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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. This article originally posted at thornleyfallis.ca. Related articles. Related posts: Microsoft’s new logo. New look and feel for LinkedIn.

Sports 281
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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. This article was originally posted on the Thornley Fallis Communications blog.

Campaign 377
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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

“Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. So far so good, right?

Research 172
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6 Tips to Boost Your Customer Support Efficiency

The Realtime Report

In this article, you’ll find tips to improve or enhance the efficiency of your company’s customer support. Create focus groups and panel studies to get a more complete picture of what your customers are thinking about your brand and how satisfied they are with your service. Practice Proactive Customer Support.

Tips 103
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How to supercharge your marketing strategy with AI automation

Sprout Social

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses. What is AI automation?

Strategy 105
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Facebook Updates in Lieu of F8 2020

Ignite Social Media

They are also working to help prevent the spread of misinformation, something that has plagued Facebook for some time, with over 4,000 articles about COVID-19 being rated and reviewed by independent fact-checkers. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Live Video.

Facebook 141