article thumbnail

Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

Fashion 52
article thumbnail

What is Earned Media?

Sherrilynne Starkie

You spend time and talent in writing and posting articles, but the expected web traffic just never materializes. Here a software company has published a research report using a hook that’s sure to interest reporters. Here’s a media article which examines the Canadian Cannabis industry and includes a key CEO interview.

Fashion 409
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? Or click “Compose” on any day on the Sprout publishing calendar. Let’s dive in.

Strategy 120
article thumbnail

The Oscars: content marketing success

Sherrilynne Starkie

million tweets about the show (and about the fashion!). This article was originally published at Thornley Fallis. Related articles. There were more than 8.9 Some of the stars themselves, notably Ben Affleck , took to Twitter to celebrate and share their own excitement. According to Facebook , the Oscars scored a 7.17

Content 317
article thumbnail

7 Creators On The Systems That Support Their Content Creation

Buffer Social

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology.

System 89
article thumbnail

ICYMI – Swarm, @twitterfood, Instant Articles and Net A Porter

Danny WhatMough

Facebook announces Instant Articles. Linkedin adds Analytics to its publishing platform. Net A Porter launches a new fashion social network. Snapchat allows you to send Discover clips to friends. IBM announces marketing deal with Facebook. Google+ adds new curation feature – Collections. Image credit.

article thumbnail

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. For those articles only the first warning (do not let sponsor links pass PageRank) applies.