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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 98
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. SEO optimization Do you regularly optimize your website to rank higher in search engine results pages?

Tools 52
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29 Things That Every SEO Should be Thankful For This Thanksgiving 2013

Bill Hartzer

It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Well, I have come up with a list of things that every SEO should be thankful for this year. They’re just things that I really think we, as SEOs in 2013, should be thankful for.

SEO 127
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Here's A Unique Thought On Article Writing

Small Business Mavericks

» Here’s A Unique Thought On Article Writing I don’t read Michael Martinez much, but I trust that he knows what he’s talking about. Such was the case recently when I read his thoughts on how to get quality articles for your website. In fact, many SEOs believe that it is. But I don’t.

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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” This used to be a classic SEO “trick” and not best practice, but easy and fast to do because of the amazing ability of blogs. It’s not always about SEO. Link Schemes.

SEO 79
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

B2B 252
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195