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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

FEBRUARY 23, 2009

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

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Research Social Media Cymfony Sample 40
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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

JUNE 27, 2008

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. The part of this article that resonates with me is the mention that companies will bring their communications back in-house. Photo credit, Jurvetson. That’s my $2!

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