Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. .

Survey 150

Survey Advertising Study Software 150

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

Startup 97

Startup Content Marketing ROI 97

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Its company Pinterest page currently has 10M+ monthly views, and 605k followers (and growing!)

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Policies 106

Policies Marketing How To Guidelines 106

Ignite Social Media

SEPTEMBER 30, 2021

In fact, brands should be prepared for other changes that could impact their social media marketing performance. ” That certainly seems to be a reflection of the concern outlined in the second article above. Two of the five articles above share one underlying issue: The Facebook algorithm is not working as the company intended.

Social Media 172

Social Media Facebook Marketing Proposal 172

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. What Is Employer Branding?

Company 136

Company B2B Brands How To 136

Visually SM

JANUARY 10, 2021

Word of mouth has always been something important in marketing. Spontaneous manifestations about a company draw attention. In this article, you will see: What is a brand advocate? People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well.

Company 130

Company Brands UGC Reputation 130

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Social Media Marketing

MAY 26, 2018

SEO stands for Search Engine Optimization and includes the digital marketing tactics which can result in the higher ranking of the website on the search engine result page of a certain type of search engine. If we look at the digital marketing and SEO, both the concepts are inseparable. Why Should Companies Hire SEO Firm?

SEO 109

SEO Company Engineering Guidelines 109

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Razor Social

DECEMBER 20, 2017

At RazorSocial, that means diving deep into our analytics to see which articles were popular with our readers and why, as well as finding those that underperformed so we can improve them. Here we’ll focus on 10 articles that people viewed and shared the most. People love reading about marketing tools! I’d say that’s pretty good!

Curation 95

Curation Influencer Analytics LinkedIn 95

Meltwater

MARCH 18, 2018

It seems like every day I read another article about how Millennials are killing another industry. But Millennials are in their late 20’s and early 30’s, and they are no… Read More >>>.

Company 134

Company Marketing Industry 134

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 225

B2B Company Facebook Video 225

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Justin Levy

MAY 14, 2018

This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website. This means that the article needs to stay consistently updated. Be patient and persistent.

Wikipedia 100

Wikipedia Company Publishing Review 100

Justin Levy

MAY 14, 2018

This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website. This means that the article needs to stay consistently updated. Be patient and persistent.

Wikipedia 100

Wikipedia Company Publishing Review 100

Justin Levy

MAY 14, 2018

This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website. This means that the article needs to stay consistently updated. Be patient and persistent.

Wikipedia 100

Wikipedia Company Publishing Review 100

Josh S Peters

SEPTEMBER 18, 2009

This is just a quick FYI to let you know I have another article published on Mashable today. HOW TO: Make Facebook Your Company Newsroom. Since my last Mashable article was 30+ Apps for Doing Business on Facebook it seems like I have a theme going on. Please check it out and let me know what you think, thanks.

Company 100

Company Lijit How To Facebook 100

Josh S Peters

APRIL 6, 2013

Read the full article here: 70% of consumers state they would rather learn about a company through articles than advertisements. Online Marketing Stats Content Marketing Online Marketing Stats'

Advertising 125

Advertising Company Content Marketing 125

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. What is Digital Marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Companies that want to emerge from election year relatively unscathed and with their goals achieved, need to take more care safeguarding their brand.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 128

Marketing How To Sample Samples 128

Firebelly

SEPTEMBER 3, 2010

Here are 5 articles to help you understand social searchs relevancy to your business. It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? Marketing professionals? You may be thinking, “How does a product-driven technology company implement influencer content?” Think about who your target audience is: Designers? Scientists?

Communities 85

Communities Products Company Strategy 85

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Analysis 102

Analysis Sentiment Marketing How To 102

The Realtime Report

JULY 25, 2019

Debunking Social Media Marketing Myths. These days, people go to social media for marketing. If you are new in the social media marketing game, you may need help. Actually, there are a lot of myths going around about social media marketing. Hiring a social media marketing team is just for big companies.

Social Media 162

Social Media Marketing Training Cost 162

Koka Sexton

NOVEMBER 9, 2022

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. But with so many companies jumping onto the bandwagon, it can be difficult to know what works for your business. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 97

Metrics Influencer Marketing Survey 97

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. I’ll touch on this throughout, but it’s important to say that this idea in content marketing, let alone marketing, isn’t new.

Content 78

Content Marketing B2B SEO 78

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. Benefits of Using Influencers for Email Marketing.

Influencer 96

Influencer Marketing UGC How To 96

Audiense

JANUARY 29, 2020

This article was originally published as a collaboration in the Better, Faster, Cheaper Customer Insight report, by The Social Intelligence Lab. The convergence between digital and traditional in all aspects of marketing has given way to a more strategic and holistic vision of business activity.

Research 121

Research Marketing Collaboration Activities 121

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 112

Case Study Marketing Directory Retail 112

Razor Social

FEBRUARY 27, 2023

Looking for some very practical and easy to follow ways to use ChatGPT to help with your Marketing? Practical uses of the ChatGPT tool for Marketing So lets going through some practical uses of ChatGPT for Marketing: 1. Find issues in code Maybe there’s not that many Marketers that code out there. write a poem).

Marketing 85

Marketing SEO Review Hotels 85

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. In other words, they’re an ideal market for a brand like Tylenol. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147