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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Answers, comments posted on your blog, etc.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Disagree with me in the comments. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Comment by Jonny Goldstein on May 22, 2008 @ 12:19 am. Comment by Dr. Wright on May 22, 2008 @ 12:22 am. We’ll talk about it.

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