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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts?

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

Hashtag 101
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. This actually helped motivate me to craft content for this bot. In the meantime, that content can also improve usability of my website.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

I have read nearly every blog and article out there, and attended Facebook discussions and webinars by so many experts in the industry from John Loomer , Josh Constine (Techrunch), Fortune , Mari Smith , to Mike Stelzner from Social Media Examiner , and many more. Get more creative with your content. #Facebook News Feed Changes.

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Facebook News Feed: Website Speed Gets Higher Priority

Jon Loomer

This behavior was at least partially behind the development of Canvas and Instant Articles , which provide publishers an instant-load alternative. Let’s take a closer look at the change to the Facebook news feed algorithm, as well as some of Facebook’s recommendations to keep your content at the top of the feed.

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The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. But… “…passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” Lots of words, but few specifics.

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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? But how is your video marketing performance? So, let’s do this!