Adam Sherk

FEBRUARY 28, 2012

To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins. 2) Try a Guest Editor. 4) Host Live Chats.

News 199

News Facebook Case Study Conference 199

Adam Sherk

JULY 9, 2009

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

APRIL 13, 2010

UPDATE: After Mike’s comment below I added Yahoo! To take the comparison a step further, I also ran Page Speed on the top 10 sites’ lead article. Article Source Page Speed Score (article) 1 Yahoo! News moved it to the top of the group for articles and knocked Guardian.co.uk UPDATE: Adding Yahoo!

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

MAY 22, 2009

In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! Using the exact article title in the anchor text of links doesn’t always happen either.

News 100

News Google Syndication Press Release 100

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

JULY 13, 2010

The client is thrilled, you’ve won the praise and envy of your colleagues, all is well…except that online the article is behind a paywall so hardly anyone will ever see it. There is a lot of discussion these days about paywalls, metered models, paytags for individual articles and the like.

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

AUGUST 4, 2010

Here is the reported data on 30 media profiles, ranked by number of followers (as of today): Profile Followers Following Diggs by Publisher Comments by Publisher 1 The New York Times 10,225 4 65 1 2 The Wall Street Journal 9,546 15 281 1 3 BBC News 9,222 0 5,423 0 4 Time 7,842 964 6,289 29 5 Telegraph.co.uk

Digg 134

Digg Sites News Activities 134

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. With content in the NYT Article Archive dating back to 1851, there is a world of fascinating stories that could be shared. I’d love to see a partnership between The New York Times and Foursquare.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

APRIL 8, 2010

To see what type of attribution Newser is providing, I picked a random article from the sources grid on their home page today: Oprah Ditches Daytime for New Evening Show. Adam Sherk April 9, 2010 at 12:27 pm Thanks for your comment Brittnay. But as pointed out by The Wrap, Newser does not always do this. Thanks for the write up.

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

JUNE 30, 2009

Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original. 4 comments… read them below or add one } Rahul July 16, 2009 at 6:53 am Hi Adam, Great post ! What you say?

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

DECEMBER 21, 2011

Is Using Facebook Comments Good for Publishers? Define is launching a company blog soon and we’ve also arranged to do some articles for Search Engine Land, so it will continue to be a challenge to keep up here. For those of you that stop by to read a post, leave a comment or share something via social, I just want to say thanks.

SEO 119

SEO Publishing Press Release Social Media 119

Adam Sherk

JANUARY 26, 2010

According to Digg’s search tool 1,549 Colts articles have been submitted, with only eight being promoted to the front page and three receiving more than 500 diggs. That compares with 1,645 articles submitted, 11 promoted and two with 500+ diggs for the Saints. What Horrible Things Did Time Magazine Do in 1964?

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

JANUARY 6, 2010

In looking through the site though one thing stands out – nearly every item has no comments or reactions: That seems odd, but it’s not just a holiday season slowdown. I went back several months and it’s not easy to find items that have gotten comments. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

AUGUST 24, 2010

Perhaps the other sites have fresher related articles, but between free agent news and a “30 for 30” documentary debuting today ESPN does have current content for the query.

News 113

News List Google Embedding 113

Adam Sherk

DECEMBER 22, 2009

What sections, special features, individual articles, etc. What generated the most “likes” and comments on your Facebook Page? 7 comments… read them below or add one } David Mathison December 22, 2009 at 1:46 pm Great points Adam, thanks for sharing! were most (and least) popular? Best to you. Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

APRIL 26, 2010

The Like button does appear on their article template: But at least on my computer it was a little slow to load, and once loaded it added some extra white space before the start of the editorial text. This ReadWriteWeb article is a good resource: Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors.

News 149

News Module Widget Facebook 149

Adam Sherk

OCTOBER 27, 2009

One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item. The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

NOVEMBER 3, 2009

7 comments… read them below or add one } Craig Kanalley November 3, 2009 at 8:55 pm Interesting, and kind of sad that @BreakingTweets, even with just three lists, is doing more than many of these news organizations. Thanks for the kind words on the FC article! I created it, and found this blog through a quick Google search.

News 136

News List Twitter Sites 136

Adam Sherk

JULY 30, 2009

Great Example of a Multimedia News Article from ESPN.com Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool { 3 comments… read them below or add one } Jamie Favreau July 31, 2009 at 1:29 am They sound too formal. Great article! What Horrible Things Did Time Magazine Do in 1964?

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

MARCH 16, 2010

Related posts: Free Tools for Monitoring Hot Search Trends How to Identify Your Own Top Trends Google News Optimization Tips News Sites: Tame Your Blog Tags Diversified Twitter Strategies for News Sites { 2 comments… read them below or add one } Jason Hyman April 13, 2010 at 12:47 pm thanks for all the great info.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

APRIL 5, 2010

As Markus points out in the comments below, the problem with Facebook search and the Detroit Tigers page was actually that I used the misspelling “Detriot&# in my search query. Also, the Boston Globe printed an article today about Sox declining radio viewership. Pretty embarrassing. I know I do. Big miss by SBJ, in my opinion.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

FEBRUARY 17, 2010

Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. But at this early stage, how strong are the marketing opportunities for news sites? At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

FEBRUARY 25, 2010

In other cases no headline or descriptive text is provided, as in this example from Time : On this Silicon Alley Insider article, clicking the Twitter link in the share toolbar brings up nothing but the full length URL, which is interesting because a shortened bit.ly Thanks for sharing.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

OCTOBER 1, 2009

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. 2 comments… read them below or add one } Gary Gregory October 9, 2009 at 4:51 pm Thank you for the list! Very helpful as I only used a couple of these previously.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JUNE 9, 2010

The Economist The Economist has multiple customized tabs for subscription, featured articles and a news quiz: Fox News Fox News offers a more visual and interactive experience through its “Fun Stuff” tab: Chicago Tribune Chicago Tribune uses a welcome tab to highlight sections and features from its main site: Yahoo!

News 181

News Sites Yahoo Facebook 181

Adam Sherk

OCTOBER 8, 2009

An article can be linked from as many sections and locations on the site as desired, but it should only exist on one unique, permanent URL. But when the search engines encounter the same article on multiple sites it is likely that one version will be given prominence, and it may not always be the original. Syndication.

Sites 105

Sites News Syndication Content 105

Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

AUGUST 7, 2009

Letting readers “behind the curtain” by sharing insights into the story development process, soliciting input and providing previews or exclusive tidbits (such as additional information that didn’t make it into a particular article) is a great way to build relationships and gain a loyal following.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

AUGUST 11, 2010

As for user activity, in going through all of the NBC Local profiles most of the automatically submitted articles have not attracted a high volume of diggs. But that is the case for many of the news media profiles that are auto-submitting, so at this point it does not provide much insight into the viability of NBC’s market-specific approach.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

APRIL 30, 2009

On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss 2 comments… read them below or add one } Mary Bettinson June 9, 2009 at 2:11 pm Hi Adam, We met at an SES show a while ago. xid=rss (or ?xid=topstories

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

JUNE 5, 2009

It can be done by redirecting the sponsored links to an intermediate page that is blocked via robots.txt, or by applying the nofollow attribute to the JavaScript links (see the Vanessa Fox writeup as well as the second half of this article in SEL for more detail). Related posts: Does Google News Sitemaps New Format Help Publishers?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

MAY 18, 2009

UPDATE: Last night Newsweek added a wrap-up article to the page where the video was posted on their site, and linked to it in a wall post on their Facebook page: The wall post will quickly move down the list, but in the short-term it will help people who come looking for the video. But Does it Violate Facebook Guidelines?

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

UPDATE: Last night Newsweek added a wrap-up article to the page where the video was posted on their site, and linked to it in a wall post on their Facebook page: The wall post will quickly move down the list, but in the short-term it will help people who come looking for the video. But Does it Violate Facebook Guidelines?

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 11, 2009

Tip #27: You do your job, I’ll do mine Will we take a submitted article? Tip #25: Black list Yes, I really do have a list of PR people I won’t talk to. It’s shorter than you probably think, though. Everyone deserves a second chance. I just threw up a bit in my mouth. What Horrible Things Did Time Magazine Do in 1964?

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

MARCH 30, 2011

Shari Thurow has written some good articles on key types of searches to be aware of (beyond navigational, informational and transactional queries) and on drilling down on commercial intent. And even when a user adds a personal comment (e.g. There is not always intent beyond that and harvesting meaningful signals can be challenging.

Publishing 131

Publishing Social Media Aggregator ROI 131

Adam Sherk

NOVEMBER 16, 2010

Because magazine/newspaper readers have no option to ignore ads that are interspersed with actual stories / articles. Moreover, by nature of being text-only such ads blend well in the article and actually catch visitor’s attention as they scan or read your content. Tips to increase visitor engagement.

Publishing 151

Publishing Conversation Tips Widget 151

Adam Sherk

MARCH 2, 2010

Alternatively if anyone is willing to share their figures publicly please leave a comment below. Thanks for your comments. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? You can contact me via this form or direct message me on Twitter.

Survey 193

Survey Twitter Digg Hitwise 193