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10 Black Leaders You Should Follow on Social Media

Likeable

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In 2018, Rachel raised funds in an effort to help Black women and girls gain access to mental health care. She’s also a dynamic entrepreneur.

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? The following is a guest post by Jim Signorelli.

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Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

In a nutshell, the article looks at how a siloed organizational approach can keep us from seeing the customer’s overall experience with our business because there isn’t a unified interaction. Are they prepared for questions on current promotions and campaigns? People who feel valued as a whole person will tend to be loyal.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Isn't that where promotional campaigns serve a purpose?

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The Promise: President Obama Year One [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Promise: President Obama Year One [Book Review] Written on June 23, 2010 by Justin Levy in books , presidentobama , reviews , video 4 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

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What Motivates Readers to Share?

ProBlogger

Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. I found an inverse correlation between the complexity of the articles and the number of times they were shared. I also explored the parts of speech in the titles of those same articles.

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Hey PR pro! Are you using paid?

Sherrilynne Starkie

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. You pay a publisher or social media company for placement.