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Health Care Needs Digital Marketing

Small Business Mavericks

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. Mayo Clinic’s investment in digital & content marketing represents about two thirds of their current activity, according to the article.

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Note: I don’t run many guest posts here, but I found the piece below really interesting.

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Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

In a nutshell, the article looks at how a siloed organizational approach can keep us from seeing the customer’s overall experience with our business because there isn’t a unified interaction. Are they prepared for questions on current promotions and campaigns? Do your actual hours match the ones posted on the door?

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The Promise: President Obama Year One [Book Review]

Justin Levy

I really enjoyed the book especially because I had previously read David Plouffe’s book about the campaign so it was nice to tie both together. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

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10 Black Leaders You Should Follow on Social Media

Likeable

In 2018, Rachel raised funds in an effort to help Black women and girls gain access to mental health care. She co-edits a newsletter called This Is The Movement , runs a protest group called We The Protestors , and co-founded Campaign Zero , a platform of research-based policy solutions to end police brutality in America.

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What Motivates Readers to Share?

ProBlogger

Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. I found an inverse correlation between the complexity of the articles and the number of times they were shared. I also explored the parts of speech in the titles of those same articles.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?