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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Related articles.

Sports 281
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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. But only 0.2

Brands 275
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How to supercharge your marketing strategy with AI automation

Sprout Social

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. AI automation has revolutionized how brands approach their business and marketing strategies. What is AI automation?

Strategy 104
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. You text your partner a pic of the chocolate bar you want from the store.

HootSuite 120
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Facebook Updates in Lieu of F8 2020

Ignite Social Media

They are also working to help prevent the spread of misinformation, something that has plagued Facebook for some time, with over 4,000 articles about COVID-19 being rated and reviewed by independent fact-checkers. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Live Video.

Facebook 141
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4 Benefits of Twitter for business

Sprout Social

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. In this article, we’ll give you a detailed breakdown of why Twitter is important for business and how you can make the most of it. Build brand personality and awareness.

Twitter 141