Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 165

Instagram Brands Collaboration Facebook 165

Keyhole.co

APRIL 22, 2024

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. What is online plagiarism?

Content 52

Content How To Engineering SEO 52

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Ignite Social Media

MARCH 4, 2024

And do brands using influencers need to worry? We’ll summarize the trend and key takeaways in this quick article. And they increasingly demand more thoughtful consumption from both brands and influencers. However, the impact on brands involved in influencer marketing varies widely. Why the fatigue from followers?

Trends 96

Trends Brands Fashion Influencer 96

Social Media Strategies Summit

JULY 19, 2023

Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop — even when they weren’t planning to. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. Still, competition is fierce.

Brands 130

Brands Energy Sports Fashion 130

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 226

Social Media Tips Marketing UGC 226

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. What other brands peak their interests?

Brands 151

Brands Marketing Real Estate Collaboration 151

Social Media Strategies Summit

SEPTEMBER 14, 2021

A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.

Brands 288

Brands Meme Research Social Media 288

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. 1. That made Twitter’s rebranding a real open goal for marketers.

Examples 130

Examples Trends Social Media Brands 130

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

Content 91

Content Engineering SEO Compete 91

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. According to TINT , three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves.

Education 174

Education Examples UGC Content 174

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Table of Contents What are LinkedIn hashtag analytics?

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. But it does require: Giving your content a human touch.

Report 111

Report Brands Library Sentiment 111

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

Startup 97

Startup Content Marketing ROI 97

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

Template 102

Template Templates Social Media Content 102

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Collaboration 112

Collaboration Brands Fashion Sports 112

Social Media Strategies Summit

MARCH 11, 2021

It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. If you’re reading this article, you’ve obviously heard of Clubhouse.

Brands 228

Brands Conference Hosting Conversation 228

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. It’s not easy to create a piece of content that resonates with all three of those audiences. Check out our Instagram Reels 101.

Examples 166

Examples Instagram Brands Transportation 166

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. Things are different for a brand like ESPN.

Content 130

Content iPhone Sports Remix 130

Ignite Social Media

OCTOBER 30, 2023

As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. If you’d rather read along, we’ve also summarized the discussion in the article below. This creates a more engaging, branded experience.

Features 91

Features Brands Real Estate Hashtag 91

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below. For example, Twitter/X has been experiencing a lot of changes lately that brands need to consider.

Social Media 91

Social Media Brands How To Metrics 91

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? How can I implement a video strategy for my brand? So, let’s do this!

Social Media 246

Social Media Video Company Content 246

Sprout Social

OCTOBER 11, 2022

From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Behind-the-scenes/company culture content.

Strategy 132

Strategy Content Curation Press Release 132

Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. Speed: Adjust the speed of the video or audio, allowing you to create slow-motion or sped-up content. But if you’re going to use Reels in your Instagram marketing strategy, your content needs to look on point. Image source. Image source.

Instagram 234

Instagram Brands Real Estate Remix 234

Keyhole.co

FEBRUARY 19, 2023

Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. They won’t trust shady, no-name brands for credit repair, loan applications, estate planning, insurance management, and debt consolidation, among other pressing financial needs. Finance writing demands authority.

Brands 52

Brands Content Marketing Insurance 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI UGC Authentication 129

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaign 91

Campaign Content Upcoming Authentication 91

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. We’ve got three reasons why.

Publishing 98

Publishing Tools Brands Facebook 98

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? What is review analysis?

Review 128

Review Brands How To Analysis 128

Sprout Social

NOVEMBER 28, 2022

In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. Share your blog or article content.

Instagram 127

Instagram Engagement Brands Avatar 127

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Content Creators Know And Understand Their Audience.

Social Media Management 96

Social Media Management Social Media Brands Content 96

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content.

Content 113

Content How To ROI Trends 113

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Brand bringing this trend to life: Spotify.

YouTube 139

YouTube Trends Strategy Content 139

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content 126

Content Newsletter Research Tools 126

Razor Social

DECEMBER 20, 2017

At RazorSocial, that means diving deep into our analytics to see which articles were popular with our readers and why, as well as finding those that underperformed so we can improve them. Here we’ll focus on 10 articles that people viewed and shared the most. Click on the titles to read the articles in full! Click To Tweet.

Curation 95

Curation Influencer Analytics LinkedIn 95

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools? What are brand safety tools?

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Reputation Tools Brands How To 131