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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

Blogger 389
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Founded in 2008, Airbnb struggled to build trust in its unique business model initially.

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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

Blogger 367
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. While you can reference your product don’t make the entire article self-promotional.

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7 Surefire Ways StumbleUpon Can Make You A Better Blogger

SocMed Sean

For a while now, I have been hearing stories about how other bloggers are getting great traffic results from StumbleUpon. StumbleUpon, in my humble opinion, is one of the best learning tools for new and experienced bloggers and if you’re not taking advantage of it, you’re missing out. Boy, was I wrong. Who can beat that?

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.