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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Channels of Distribution: Do they have a blog ? Content: Is your competition heavily promoting their own content offers and articles, or giving equal share to other content creators in the industry? Frequency of Publication : Do they blog twice a week? Is their customer base growing? Are they on social media? Email Marketing.

Analysis 106
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Social Media Outreach for Beginners

Sprout Social

Sending dozens or hundreds of direct messages to people you’ve never interacted with and asking them to share your blog post isn’t outreach. Her Twitter handle includes Sprout, she hosts our Twitter chats and appears on our blog. Are you launching a campaign to promote a blog post? It’s spam.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Almost every article written after the infamous Panda and Penguin updates has suggested guest posting as a viable and effective technique to increase authority with search engines, improve organic search visibility, generate leads, and build authorship. Finding the most valuable guest blogging opportunities on high-authority sites takes time.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Learn the nuances of their beat, the topics they like to cover, and the tone of their articles.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Finally, if you’re working on content for your website or blog, you can cut up the infographic into its component pieces, and write a blog post that elaborates on each statistics and explains it in greater detail. If you take one thing away from this blog post, the answer is No. Nothing markets itself.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

To help with longevity, we try to move our big content pieces away from the blog (which by nature has a transient feel) to a more permanent home. An article to accompany or introduce the featured content. Editor’s Note: A version of this article originally appeared on Buzzstream.com. Leave your thoughts in the comments.

Strategy 150
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45 Marketing Tools to Consider for 2017

Razor Social

Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. It monitors news, blogs, and discussions for keywords that you specify. BuzzStream. Talkwalker Alerts.

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