The Social Media Incubator

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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Does this sound daunting?

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Steps to Take with Intellectual Property in Social Media

The Social Media Incubator

The American Bar Association has a good article about brand enforcement on social media and suggests the following steps to protect your brand: Register your brand. Often, looking to the internal policy of the forum rather than engaging in litigation can resolve trademark usage disputes.

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Pricey Top-Level Domains vs. Strategic SEO

The Social Media Incubator

In a recent article in Ad Age , reporter Judy Shapiro explained that the Internet Corporation for Assigned Names and Numbers (ICANN) proposed the release of a new Top-Level Domain (TLD) Program. TLD’s are what falls at the end of a domain: com,net,org,biz, and so on.

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Clean Your Cell Phone Screen! | The Social Media Incubator™

The Social Media Incubator

In the same article, another item is mentioned for being filled with germs – and this one will make you think twice about eating in the car. “…a steering wheel has 700 different bacteria per square inch compared with a public toilet seat with 80 different bacteria per square inch.&# Read the full article.

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Should You Use Google+ or Google+1 for Your Business?

The Social Media Incubator

Josh Lloyd, chief technology officer of ShopVisible , recently shared an article on Forbes.com with his recommendations of why businesses should use the tool. Many business owners are asking themselves if they should be using Google+. with everyone in your network – much like cloud computing.

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Should You Use Google+ or Google+1 for Your Business?

The Social Media Incubator

Josh Lloyd, chief technology officer of ShopVisible , recently shared an article on Forbes.com with his recommendations of why businesses should use the tool. Many business owners are asking themselves if they should be using Google+. with everyone in your network – much like cloud computing.

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For Marketing Success – Fish Where the Fish Are!

The Social Media Incubator

The brand advocacy and social media ROI blog ZuberRants quotes from “ Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places ” by David C. Over the past couple of years, we’ve seen dramatic shifts in the ways people make their purchasing decisions – the fish have moved, and as marketers, we need to move with them.&#.

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