Jeff Esposito

JULY 9, 2010

This post will be posted as I get ready for my brother-in-law’s wedding so the articles are from earlier in the week. Are you really giving thought to starting a blog? this post comes way of my Internet sister, Kate Ottavio , and poses some really good points for folks looking to start up a blog. Thanks for visiting!

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

JANUARY 12, 2011

While there are still meaningful conversations and thoughts to be had, it is more difficult to see them in streams of information flooded with retweets, blog posts and event and other hashtags merely rehashing the verbatim of the speaker de jour. This often mindless and blind behavior would surely have helped Bo Peep keep an eye on her flock.

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Construction Conference Hashtag Applications 46

Jeff Esposito

MARCH 2, 2011

GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. Do the honest evaluation of yourself now and then come back to read the rest of the article.

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Foursquare Training Meeting Company 42

Jeff Esposito

FEBRUARY 6, 2013

This post originally ran on Vistaprint’s Small Business Blog. . The most powerful is the “+1” this feature allows users to like an article, product or brand. We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. This action increases the relevancy of the item within Universal Search.

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Small Business Social Networking MySpace Discount 54

Jeff Esposito

JUNE 15, 2011

I got into it three years ago when I was handed a magazine article and given the ultimatum of figuring it out. As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter.

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

MARCH 6, 2015

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Make time to build connections.

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Social Media Discount Training Team 20

Jeff Esposito

MARCH 6, 2015

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Make time to build connections.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

NOVEMBER 12, 2010

Web Browsing Takes a Social Turn – This is an interesting article on a new innovation in the social space – social Web browsing. Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

AUGUST 6, 2010

So when I saw this article, I was truly intrigued. This article hits on some really cool trends and happenings in the space across the Globe. A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Thanks for visiting! Unported License.

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

FEBRUARY 25, 2011

Let me know if I missed any articles. After that the article was filled with statistics and insights to support the headline’s bold claims. Social Media Killing Blogs…Here We Go Again. - Only downside is that on my day off it is going to rain an inch in Boston so I’ll be creative in ways to stay dry.

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Class Statistics WordPress Skills 31

Jeff Esposito

APRIL 18, 2013

It is easy to write a blog or article on things you are good at. Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. It also goes to show you how immodest some folks are.

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Sports Exercises ROI Metrics 52

Jeff Esposito

JULY 13, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention MLB’s Social Pulse | Jeff Esposito’s Blog — Topsy.com [.] article by @jeffespo linking live sport with social media activity with [.] Thanks for visiting! Unported License.

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Sports Alltop Social Graph Creative Commons 43

Jeff Esposito

JANUARY 14, 2011

WTF is Social Business – While this isn’t the title of the article, it is what my friend Janet Aronica tweeted out so I am going with it. If you think you do, you may or may not, so I advise peeping out Janet’s article on oneforty. If you have read this blog before, you know that the word guru makes me cringe.

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Small Business Team Social Media Social Networking 34

Jeff Esposito

APRIL 24, 2013

A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. There were a few blogs on the topic ranging from slamming the company to questioning and polling their readers to see if they would be willing to pay for an adless version of the social network.

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Facebook Upcoming Social Networking Buy 49

Jeff Esposito

OCTOBER 12, 2010

Unless there was some inaccuracy in the article, it’s not really necessary for a client to write back with anything let alone a “thank you.” This blog post is based on my own views and do not reflect those of my clients or employer. I recently landed my first big media placement at my new firm and one. The client said nothing.

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Jeff Esposito

JULY 30, 2010

Now that statement alone brings the article into the top 5 of the week. The clash of the social media know-nothings – Now this article is has a lot of great points as to what we should look for in social media marketing as well as what we should avoid in the snake oil section, however that is not the beauty of the link.

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Creative Commons Disqus Campaign Video 24

Jeff Esposito

JULY 23, 2010

This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. As a consumer brand that has kids digging it, you were bound to get something like this article. How to tell a journalist from a blogger – now this article is included for two reasons.

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

JULY 22, 2011

This week was an interesting one as I sat looking at my friends being berated by fans of another blog and by a well-respected conference because they had the audacity to have their own opinion on Google+ and experts. Chances are if you live anywhere within the continental US, it is pretty darned hot today. How was your week?

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Meme Authentication Conference Social Media 36

Jeff Esposito

AUGUST 22, 2011

Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. There is a hot link to their email at the end of every article. Can you find an article that was written because of a press release? Why bother hiring someone to chat up a reporter for you when you can email them yourself?

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Press Release Journal Flickr Report 48

Jeff Esposito

DECEMBER 24, 2010

percent of Twitter users account for 90% of the Tweets on the micro blogging site. These Apps Are Rampantly Stealing Your Info Without Permission – After seeing this graphic and article from Gizmodo, I may have to think twice before running Pandora on my Droid or iTouch.

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Statistics Study Groups Groups 29

Jeff Esposito

AUGUST 20, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Five for Friday 8.20 | Jeff Esposito’s Blog — Topsy.com [.] Silver Vasquez said: RT @jeffespo: The week's top #pr and #socialmedia articles of the week [link] [.]

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Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

JULY 8, 2011

10 Reasons I’m Not Going To Talk About Google+ – this past week seemed like everyone was racing to get out a blog post or top 10 list of reasons to use Google+ and to be honest it was quite nauseating. This post is anti-that and also mixes in some good humor with some facts and assumptions.

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Case Study Consultant Study Communities 24

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. You can also subscribe to the blog to ensure you receive the latest posts.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 13, 2010

13 ways to find your blog inspiration – Ever hit a brick wall or lose your muse? You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Five for Friday 8.12 | Jeff Esposito’s Blog — Topsy.com [.] Thanks for visiting!

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CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

SEPTEMBER 24, 2010

How to Respond to Comments on Your Company Blog – Shannon Paul has one very official blog and this article shows why. Blogs are a treasure trove when it comes to comments, but how do you respond to the no-so-nice ones or the flat out rude and insulting ones? This is a good list from the folks over at Ragan.

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Survey Groups Groups Price 23

Jeff Esposito

OCTOBER 8, 2010

Social Media Humanization – This article is a great read on humanizing social media. spammer of the week episode 1: ad2me – I really hope this becomes a regular feature on Danny Brown’s blog. I have got a team of awesome guest posters lined up and will give the full schedule on Monday that you’ll want to keep tabs on.

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Posterous Social Media Social Networking Team 29

Jeff Esposito

SEPTEMBER 10, 2010

Three Ways to Turn Customers into Evangelists Using Social Media – This bNet article goes to show you that people matter when it comes to social media. You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? What do you think?

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Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

MARCH 25, 2011

Instead of taking advice from folks that said look at the genius of Charlie Sheen, I am taking a small break from the keyboard to recover and handing over the keys to some good friends who will offer you some awesome content that you should check out and be sure to follow them and read their blogs as well. Is a dirty mind a sharper mind?

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Privacy Skills Industry Social Media 23

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MARCH 11, 2011

This Five for Friday was written out on Tuesday night and I may have missed an article or two. 20 Free Social Media and Brand Monitoring Tools Worth Exploring – The kids writing for the OneForty blog always come through with some awesome content. OK – I am not going to lie. This post from Pam Sahota is no different.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

APRIL 23, 2015

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. So while this may be contrarian to all the talking heads, I actually think this update is a good thing and something worth keeping an eye on.

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Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. So while this may be contrarian to all the talking heads, I actually think this update is a good thing and something worth keeping an eye on.

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Training Feed Feedly Authentication 20

Jeff Esposito

OCTOBER 29, 2010

This is an interesting topic on David Spinks’ blog that has gained traction as of late. Chapman , Steve Garfield , Laura Fitton , Ann Handley and Brian Halligan , the subject of this article, already call Boston home. In the past year mentions of social media sites on business cards has risen to nearly four percent of the sampling.

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Lithium Real Estate Sample Samples 24

Jeff Esposito

FEBRUARY 22, 2011

This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough. Justin blogs here at Justin Case You Were Wondering. Click here to see the initial post. We’d love to hear what you think. I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

SEPTEMBER 16, 2011

The Swag and Tax Question: An IRS Auditor Reveals the Facts – interesting post on what swag can and probably should cost bloggers…worth a read if you work with bloggers or accept swag on your blog. Hope you enjoyed this week’s edition of Five for Friday, catch you next week. Image - steven w.

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Social Networking Blogger Cost Questions 30

Jeff Esposito

DECEMBER 3, 2010

A Bully Finds a Pulpit on the Web – I am not going to lie, but this is the most disturbing article I have read in a long time. One of the more interesting things of his post is the tag cloud that breaks down the long article to important topics, can you guess what ones dominated it? Social Media Addiction: Are You At Risk? –

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Tag Cloud Class Social Media Data 28