Akamai Marketing

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5 metrics to track on Twitter

Akamai Marketing

A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But is number of users the best metric to track?

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Social Media Complainers – your new BFF's

Akamai Marketing

Share and Enjoy: Tags: customer service , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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What's your social currency?

Akamai Marketing

Think about it – when you go to a Facebook page or a blog, do you always comment? Share and Enjoy: Tags: small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! Probably not. I know I have a LOT of lurkers on my site. I also know THEY ARE WATCHING.

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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

Could be anything, a business article, a picture of your dog. Share and Enjoy: Tags: small business , social media , strategy , suggestions No Comments Start the ball rolling by posting a comment on this article! You might send them a comment, “like&# something they said, ask a business a question. Ask a guru a question.

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Jack Welch supports events and their business uses.

Akamai Marketing

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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The difference between an audience and a community in new media

Akamai Marketing

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Its the difference between a blog post and a newspaper article. Mostly because an impassioned audience will allow you to do many things: recover from PR mistakes more quickly.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

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